• Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

  • Jun 12 2024
  • Duración: 33 m
  • Podcast

Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox Por arte de portada

Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

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  • Resumen

  • Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

    Our favourite Google Ads experts from advertising agency Digital Gearbox.

    In this episode, we discuss:

    • What’s new in Google Ads
    • What’s currently working
    • And what’s still working well

    Dive in:

    [04:56] Google can use AI to track user data.

    [09:36] Google AI chat box creates ad content.

    [10:49] Search ads now have single shorter headlines.

    [14:29] AI, smart bidding crucial for best results.

    [17:42] Tip for using Performance Max.

    [22:30] Insider Tips from Becky and Jonny!

    Find the notes here: https://keepopt.com/208

    Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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