Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.

In this episode, we discuss:

• Why podcast listeners are your ideal audience
• How to track your ad performance effectively
• The best types of podcast ads for your brand
• Crafting ads that resonate with listeners

Dive in:

[03:10] 30-year media research career transitioned to podcasting.

[07:09] Podcasting offers targeted reach and audience engagement.

[12:10] Podcast advertising offers incredible opportunities for brands.

[13:55] Podcasting advertising: test, tiers, and programmatic market.

[19:01] Content matches sensibility, tone, mood for audience.

[20:40] Insider Tips from Tom!

Find the notes here: https://keepopt.com/209

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