In this edition of Advice Around the World, we discuss running a planning firm that spans Switzerland, Sweden and Germany, as well as the importance of financial coaching and inclusion.

Financial planning, heavy metal, inclusion, and why women are usually better investors than men. This episode of Advice Around the World covers lots of ground, which is unsurprising considering that our interviewee operates across Switzerland, Sweden and Germany.

Our interviewee this time is Sarah Genequand Miche, partner at Lyra Wealth. The firm stands out among others in its region, with a stated focus on financial planning, coaching, and passive investing. This might seem commonplace to those listening in from the US or UK, but is still a somewhat maverick approach in the prominent banking nation of Switzerland, where Genequand Miche calls in from.

We can extend the maverick storyline further. Genequand Miche has also authored a book titled Women Are Worth It, which offers straightforward explainers and research on why women should engage with their finances and take charge of their investments. The intention is to help people make better financial decisions, encourage greater access to knowledge, and also to challenge the perception that financial services are stuffy and exclusive.