Aesthetic Pulse

De: Smith and Crawford Company
  • Resumen

  • Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
    Copyright 2024 Smith and Crawford Company
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Episodios
  • No Face, No Problem: Illuminate Your Online Presence as an Introvert.
    Oct 3 2024

    Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face?

    Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services.


    Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Using engagement tools without showing your face 3:31
    • Making your reels informative and professional 26:10
    • Collaborating with other clinicians 26:25
    • Leveraging your email marketing to stand out from the crowd 29:50



    Links:


    125 Story Ideas: http://smithandcrawford.com/125-story-ideas


    Contact us: hello@smithandcrawford.com


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/aesthetically-membership


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    37 m
  • Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website
    Sep 26 2024

    If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you!

    Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator.


    Join Taleesa and Andrea in this informative episode to learn everything you need to get your website looking cohesive and bringing in return visits. .


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Quality and transparency in website builds 6:07
    • Implementing effective copy 12:38
    • Making sure you are legally compliant on your website 17:55
    • SEO and email marketing and why you need them 27:15
    • One of the biggest mistakes you could be missing with Google 35:30


    Links:


    Website Guide:

    http://smithandcrawford.com/10-mistakes


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/aesthetically-membership


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    41 m
  • Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity
    Sep 19 2024

    Have you been struggling with building a brand identity for your med spa?

    Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you stand out.


    Join Taleesa and Andrea in this episode to learn how you can build your brand identity and elevate your brand to create a high-end, luxury experience for your clients.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Why you should have multiple variations of your logo 4:02
    • Using textures and other unique elements to elevate your brand content 9:51
    • Owning your branding assets and having a brand guide 21:30
    • The importance of having branded photography 31:36


    Links:


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/aesthetically-membership


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    40 m

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