In a world constantly chasing the latest digital trend, an often-underestimated player continues to make a significant impact: radio. In today’s episode, hosts James Stephenson and Pat Kelly delve into the timeless art of radio marketing and the intricate craft of storytelling. This discussion is a testament to the medium’s endurance and a guide to mastering its use in marketing strategies today.

Show notes:
(2:49) The importance of radio in marketing
(5:26) Like a business consultant
(8:27) It puts you on a stage
(9:50) Shaping data-driven messaging and making connections
(12:51) Consistency
(13:48) Outro

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