Your host, Traci Bermingham, talks to the Founder and CEO of Funnelytics, Mikael Dia. Mikael explains that Funnelytics is a digital whiteboard that assists marketers in visualizing and analyzing their funnels and customer journeys. It functions as an advanced version of diagramming tools like Miro or Lucidchart, with the added feature of overlaying data to illustrate user interactions with your website and marketing funnels. This tool enables you to pinpoint bottlenecks, conversion rates, and overall performance in a visually intuitive manner.

To learn more about Mikael's work at Funnelytics, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at https://www.goaldi.com/.

Your host, Traci Bermingham, talks to the Business Coach and Optimization Consultant of PRIME Consulting, Matthew Sanjari. Matthew's journey into entrepreneurship was not without its hurdles. He faced significant challenges in the early stages of starting his marketing company, particularly in managing his time and resources effectively. The pivotal moment came when he realized the importance of implementing systems and structure to overcome his limitations.

To learn more about Matthew's work at PRIME Consulting, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at https://www.goaldi.com/.

Your host, Traci Bermingham, talks to the President and CEO of GetPayroll, Charles Read. Charles is a seasoned certified public accountant with over 50 years of financial leadership experience. Charles has worked across various industries, including manufacturing, IT, and logistics, and is also a decorated combat veteran, a community servant, and a professional poker player.

One of the key themes was the importance of correctly classifying workers. Misclassification can lead to severe penalties and interest from the IRS and state authorities, potentially putting your business at risk. Charles emphasized the legal implications of misclassifying workers as independent contractors instead of employees, which can result in hefty fines and back taxes. The IRS and state authorities are vigilant about ensuring taxes are correctly withheld and paid. Employees are more likely to pay their taxes compared to independent contractors, which is why tax authorities prefer workers to be classified as employees

To learn more about Charles' work at GetPayroll, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at https://www.goaldi.com/.