If you're curious about owning a franchise or working in franchising, this conversation with Carisa Findley is for you. She is currently the president of the Emerging Brands Incubator for Unleashed Brands, but her entire career leading up to this role has also been in franchising.

We discuss the impact of franchising on families and the importance of understanding the franchisee's perspective. We also explore the opportunities and challenges in franchising, the differences between big and small brands, and the role of leadership in building successful franchise businesses. Additionally, we touch on the unique dynamics of working in a conglomerate like Unleashed Brands. Carisa discusses the unique advantage of Unleashed Brands and how their conglomerate franchise model allows franchisees to diversify their portfolios and leverage shared resources. She emphasizes the importance of maintaining culture and identity for each brand within the conglomerate. Carisa also highlights the significance of soft skills in franchising and the need to develop mindset skills for success. She shares her personal experience of navigating low points and building resilience, emphasizing the power of relationships and support.

Takeaways

• Franchising has a significant impact on families and communities, and it is important for franchisors to understand and address the challenges faced by franchisees.
• Building strong relationships, trust, and effective communication are crucial in the franchisor-franchisee dynamic.
• Entrepreneurs entering the franchising space should have a passion for both entrepreneurship and following established systems and structures.
• Leadership skills are essential for franchisees to build successful businesses and develop the next generation of leaders.
• Working in a conglomerate provides the opportunity to serve a diverse range of customers and leverage resources and expertise across multiple brands. Unleashed Brands offers a unique advantage with its conglomerate franchise model, allowing franchisees to diversify their portfolios and leverage shared resources.
• Maintaining culture and identity for each brand within the conglomerate is crucial to create a cohesive yet distinct experience for customers.
• Soft skills play a significant role in franchising, and developing mindset skills is essential for success.
• Navigating low points and building resilience is a part of the journey, and the support of relationships is invaluable.

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