Episodios

  • How Pricing Influences Consumer Behavior

    How Pricing Influences Consumer Behavior
    Jul 10 2024

    Summary: In this episode of The Amazing Marketing Show, hosts Dmitri Smirnov and Chris Gray explore the critical role of pricing in marketing. They delve into how pricing affects consumer decisions, the emotional and logical aspects of pricing, and the strategies businesses can use to set their prices effectively. From personal anecdotes to industry insights, this episode covers it all.


    Key Points:

    • The emotional impact of pricing on consumers
    • The importance of strategic pricing in a competitive market
    • Personal experiences and lessons learned about pricing
    • How inflation and economic conditions affect pricing decisions
    • Tips for businesses on how to price their products and services effectively

    Hosted on Acast. See acast.com/privacy for more information.
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    36 m
  • The Hidden Power of Subtle Ads You Are Unaware Of!

    The Hidden Power of Subtle Ads You Are Unaware Of!
    Jul 2 2024

    In this intriguing episode of The Amazing Marketing Show, host Dmitri Smirnov and Chris Gray dive into the contentious issue of undisclosed advertisements on social media. They discuss the ethical implications, seamless ads' effectiveness, and regulatory bodies' role in maintaining transparency. The conversation also touches on personal experiences in affiliate marketing and marketers' challenges.


    Key Points:


    - The ethical considerations of undisclosed ads

    - The benefits of creating ads that look like organic content

    - Personal anecdotes about the affiliate marketing world and its challenges

    - The role of advertising standards and regulatory bodies like the ASA

    - The impact of regulatory actions on influencers and marketers



    Hosted on Acast. See acast.com/privacy for more information.
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    36 m
  • Are Business Partnerships Worth It? Key consideration you might have missed!

    Are Business Partnerships Worth It? Key consideration you might have missed!
    Jun 26 2024

    In this compelling episode of the Amazing Marketing Show, hosts Dmitri Smirnov and Chris Gray delve into the complex world of business partnerships. From successful collaborations to dramatic breakups, they share personal stories and lessons learned from their own experiences. Discover the emotional and financial impacts of partnership failures, and gain insights on how to build and maintain strong business relationships.



    Key Points:


    ↳ The parallels between business and personal relationship breakups

    ↳ The role of partnerships in marketing and business growth

    ↳ Personal experiences of partnership successes and failures

    ↳ The importance of clear communication, documentation, and aligned goals

    ↳ Strategies for evaluating potential partners and ensuring a fair distribution of equity


    Hosted on Acast. See acast.com/privacy for more information.
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    42 m
  • How Nostalgia Boosts Sales

    How Nostalgia Boosts Sales
    Jun 19 2024
    Dive into the world of nostalgia marketing with Dmitri Smirnov and Chris Gray! In this video, we explore how brands are successfully leveraging nostalgia to captivate audiences and boost sales. From Nike's retro sneaker releases to State Farm's clever use of Ludacris, discover the secrets behind crafting emotional, memorable campaigns that resonate with consumers. Learn why nostalgia isn’t just a trend, but a powerful tool in marketing strategy.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 m
  • Brand Activism: Does It Help or Hurt?

    Brand Activism: Does It Help or Hurt?
    Jun 12 2024
    Welcome to the Amazing Marketing Show! In this episode, Dmitri Smirnov and Chris Gray explore the controversial topic of brand activism. Are companies genuinely supporting social movements, or is it just a marketing tactic? How do these stances affect consumer loyalty and brand perception? We dive deep into the complex relationship between corporate values, marketing strategies, and consumer behavior.

    Hosted on Acast. See acast.com/privacy for more information.
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    45 m
  • Debunking Marketing Myths: Needs vs. Wants

    Debunking Marketing Myths: Needs vs. Wants
    Jun 4 2024
    Welcome back to "The Amazing Marketing Show," where today's episode dives deep into the revolutionary ways AI transforms our daily tasks and debunks long-held marketing myths. Join hosts Dmitri Smirnov and Chris Gray as they explore how strategic thinking can make moving a breeze and discuss the power of AI tools like ChatGPT and Perplexity in streamlining home management. Plus, don't miss our engaging discussion on the real difference between customer wants and needs and how understanding this can dramatically improve your marketing strategy.

    Hosted on Acast. See acast.com/privacy for more information.
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    46 m
  • Networking Magic: When Marketers Connect Deeply

    Networking Magic: When Marketers Connect Deeply
    May 22 2024
    Welcome to the "Amazing Marketing Show" with your hosts, Dimitri Smirnov and Chris Gray. Dive deep with us into the fascinating marketing world as we explore how personal connections and community involvement can transform business strategy and everyday life. From unexpected friendships at industry events to deep discussions on local marketing and community resilience, this episode is a treasure trove for anyone looking to enrich their marketing knowledge and personal connections.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 m
  • Marketing's Hidden Power in Politics & AI

    Marketing's Hidden Power in Politics & AI
    May 14 2024

    In this episode of the Amazing Marketing Show, Dmitri Smirnov and Chris Gray delve into the profound impact of marketing on politics, AI, and consumer behavior. From the illusion of choice to the emotional triggers used in campaigns, discover how marketing tactics shape our perceptions and decisions.


    🔍 Key Topics Covered:

    The Illusion of Choice: How marketing manipulates our decisions in politics and daily life.

    Emotional Triggers: The role of emotional reactions in political campaigns and product marketing.

    Political Marketing: Real-world examples of politicians using marketing tactics to gain support.

    AI in Advertising: The debate over AI-generated models versus real people in ad campaigns.

    Remarketing Strategies: How seeing ads repeatedly can influence perceptions and behaviors.

    Case Studies: Insightful examples from brands like Dove, Coca-Cola, and the infamous Snoop Dogg smokeless fire campaign.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 h y 2 m