In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover insider tips on using Amazon Influencer to build brand authority and drive sales, effective strategies for leveraging Amazon Live to engage your audience and boost conversions, and key tactics to stay ahead in the ever-evolving Amazon marketplace. Whether you're starting out or a seasoned seller, this episode is packed with actionable advice to supercharge your Amazon business. Don't miss out—hit play now and learn from one of the industry's leading experts!

Takeaways:

• Targeted Audience Reach: Amazon Influencer allows sellers to target specific demographics and interests by collaborating with influencers who resonate with their product niche, ensuring more relevant and engaged audiences.
• Enhanced Product Visibility: Through Amazon Live, sellers can showcase their products in real-time, demonstrating features, answering customer queries, and offering exclusive deals, thereby increasing product visibility and driving immediate sales.
• Community Building: Both Amazon Influencer and Amazon Live facilitate community building efforts. Sellers can engage directly with customers, cultivate relationships, and foster a loyal customer base through interactive sessions and personalized interactions.
• SEO Benefits: Leveraging Amazon Influencer and Amazon Live can positively impact SEO efforts by increasing product visibility in Amazon's search results and enhancing overall brand recognition and authority.
• Adapting to Trends: Staying updated with emerging trends in influencer marketing and live streaming on Amazon enables sellers to adapt their strategies effectively, staying ahead of competitors and maximizing their reach and impact.
• Measurable ROI: By analyzing metrics such as engagement rates, conversion rates, and customer feedback from influencer campaigns and live sessions, sellers can measure the ROI of their efforts and optimize future campaigns for better results.
• Long-Term Brand Growth: Consistent use of Amazon Influencer and Amazon Live helps in building a sustainable brand presence, fostering long-term growth, and establishing a competitive edge in the dynamic e-commerce landscape.

Quote of the Show:

Amazon's new post program allows us to post vertical videos that truly stand out. This innovative approach, combined with the ability to track performance in your dashboard and leverage authentic, high-converting content as sponsored brand video ads, is proving to be a game-changer.

Links :

Website : https://wizardsofecom.com/
LinkedIn : https://www.linkedin.com/in/wizardsofecom/
Mobile Phone: 305-902-1283

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This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools and coaching for Amazon influencers and sellers. Tune in to learn about the Creator Connections Program, its integration with Amazon's affiliate program, and tips on connecting with influencers. Discover how to set up and manage campaigns, create content, and evaluate influencers. Get insights into building relationships with influencers and leveraging user-generated content. Plus, hear about the future of Amazon's data access and API for the Creator Program. Listen now, subscribe for more expert tips, and share this episode with fellow Amazon sellers.

Takeaways:

• Understanding Amazon's Creator Connections Program: The program is an offshoot of Amazon's affiliate program for on-site content creators, allowing influencers to create content that can be attributed to sales.
• Attribution Model: The program likely uses a last-touch attribution model, crediting the last influencer video watched before a purchase, though there is uncertainty about the attribution if items sit in the cart for a week.
• Joining the Program: Sellers don't need specific enrollment but can directly reach out to influencers, with Creator Connections being invite-only for brands and content creators.
• Reaching Out to Influencers: Influencers with Amazon storefronts earn commissions, and sellers can find and contact them through their storefronts and social media profiles linked there, using the Creator Connections platform to host campaigns.
• Campaign Setup and Management: Post campaigns detailing brand awareness, free samples, and extra commission offers, allowing influencers to join and communicate directly with sellers, who can track views, helpful votes, and sales.
• Leveraging User-Generated Content (UGC): UGC is valuable for its authenticity and can validate products, with influencer feedback enhancing product listings and marketing materials.
• Amazon's Data and API Development: There is anticipation that Amazon will eventually provide more data access and possibly a dedicated API for the Creator Program, similar to their advertising and attribution APIs.

Quote of the Show:

One of the most interesting aspects of the Amazon Influencer Program is that it creates a win-win scenario for everyone involved: influencers earn commissions, sellers boost their conversion rates, Amazon increases sales, and buyers make more confident purchasing decisions.

Links :

Website : https://fluencerfruit.com/
Linkedin : https://www.linkedin.com/in/liz-saunders/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.

Takeaways:

• AI Systems Overview: Amazon's new AI systems, Rufus and Cosmo, enhance search results, product recommendations, and target audiences through behavior and demographic data integration.
• Shift from Keywords to Audiences: Advertising will transition from keyword-based to audience-based targeting, requiring sellers to understand customer behavior and demographics.
• Increased Efficiency and Revenue: New AI algorithms prioritize customer preferences, resulting in a 0.7% revenue increase from a 10% traffic change, showcasing the system's effectiveness.
• Importance of Updating Listings: Sellers should update product listings using Amazon's AI to ensure accurate categorization and better alignment with new systems.
• Combining DSP with Sponsored Campaigns: Integrating DSP with traditional sponsored campaigns will enhance audience targeting and optimize ad spend.
• Impact on Fulfillment and Fees: Sellers must prepare for changes in fees related to product storage and shipping as Amazon updates its fulfillment processes.
• Learning and Adaptation: Staying informed and adaptable through webinars, communications, and community engagement is essential for success amid continuous changes.
• Opportunities in Efficiency: Utilizing tools and strategies, such as re-engineering packaging and leveraging programs like shipping in non-packaging, can reduce costs.

Quote of the Show:

In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.


Links :

Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email : vannesa@onlinesellersolutions.com

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.