Learn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products.

Brand Manager Takeaway:
I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July.

The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future.

Thank you, Steven Pope, for your time and advice!

#AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave

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Timestamps:

0:00 - Launching PPC Campaigns for New SEO Phases
0:35 - Winning Trio for Keyword Ranking
1:00 - SEO Ranking Campaign Strategies
1:20 - Increasing Lifetime Value with Subscribe and Save
1:45 - Using Coupons and Promotions to Boost Subscribe and Save
2:20 - Maximizing Subscribe and Save Benefits
2:45 - Funding Discounts for Subscribe and Save
3:10 - Cost Efficiency of Subscribe and Save vs PPC

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