Amazon Sellers, ready to transform your listing strategy with video content that converts? In this episode of Amazon Seller School, I sit down with Justin Willhite from ComQuest, who’s helped brands create over 2000 videos for e-commerce. We break down how you can use video to boost engagement, increase clicks, and skyrocket sales.

Show Notes: https://amazonseller.school/master-video-strategy-for-amazon-listings-boost-engagement-sales-with-justin-wilhite/

The importance of video on Amazon is skyrocketing, and it’s no longer just about that main carousel video. “Amazon is putting video everywhere, from A+ content to PPC ads, and now even a TikTok-style Inspire feed.” Video is the game-changer, and Justin is here to show you how to dominate with it.

If you’re not uploading videos, you’re missing out—big time. From influencer videos to PPC ads, we talk about the most effective placements for maximum ROI. One key takeaway? “If you don’t post a brand video, you’re giving away real estate to influencers or even competitors. Get your video up there, or they will!”

Want a quick rundown?

👉 Fast tip: Upload that main carousel video ASAP to get extra influencer videos pulled to the top of your page.

👉 Quick fact: Amazon’s new Inspire Feed is their answer to TikTok-style shopping—and you can tap into it now.

👉 Observation: Not using videos? You’re missing out on a serious boost in conversions and customer trust.

Amazon is evolving, and video is front and center. We also dig into creator connections, influencer-generated content, and how to turn all of it into PPC gold. Justin shares insider tips on how to repurpose video content for ads and live streams.

Don’t wait for your competitors to catch up—listen in, learn, and start creating videos that sell.

Amazon Sellers, grab your coffee, because today’s news will get you thinking. From FTC lawsuits to FBA capacity chaos and new strategies by Temu, this week’s updates will shake up how you plan your Q4.

Full News: https://amazonseller.school/amazon-news-ftc-lawsuit-fba-capacity-limits-amp-paypal-in-buy-with-prime/

Let’s dive into the big stories that could change your game—whether you’re looking to dodge triple storage fees or curious about how Temu is trying to snatch Amazon sellers with bold offers.

Catch us live today at 11am Eastern!

Promises of ‘Passive Income’ on Amazon Led to Death Threats, FTC Says https://www.cnbc.com/2024/09/25/amazon-automation-scammers-sued-by-ftc-for-false-claims-death-threats.html

Temu Woos Amazon Sellers Amid US Challenges https://www.emarketer.com/content/temu-woos-amazon-sellers-us-headwinds

Amazon Sellers Struggle with October FBA Capacity Limits https://www.ecommercebytes.com/2024/09/29/amazon-sellers-struggle-with-october-fba-capacity-limits/

Amazon Sellers Face Triple Storage Rates for Q4 – Act Fast to Avoid Heavy Fees

https://www.linkedin.com/posts/byoungsfl_today-is-the-first-day-of-3x-storage-rates-activity-7247080919533002752-amcB/

Amazon Sellers, we’ve all heard horror stories about account suspensions and lost revenue, but do you know what mistakes could put your business at risk? In this week’s episode of Amazon Seller School, I sit down with Leah McHugh from eCommerce Chris to tackle the most critical issues sellers are facing today—bundle and variation compliance, AI tools, and how to avoid those dreaded Amazon suspensions.

Show Notes: https://amazonseller.school/avoiding-amazon-account-suspensions-bundles-variations-and-ai-compliance-with-leah-mchugh/

Amazon is cracking down harder than ever on incorrect bundles and variations, and Leah gives us the inside scoop on what the platform is really enforcing. "Amazon’s always had this policy, but now we’re seeing more suspensions because brands are pushing back." Bundling your products the wrong way? You could be suspended before you even know what hit you.

Ever wonder how AI is playing a role in compliance? It's not always your friend. We dig into how Amazon’s AI is scanning listings and why it’s flagging some for suspension—even when the seller has done nothing wrong. If you've been using AI to handle compliance, you might want to think twice. "AI isn’t always the magic bullet sellers think it is."

👉 Get the right letter of authorization before bundling major brands. 🔹 👉 AI tools used for compliance often fall short, leading to more headaches.

👉 Amazon’s variation policy is extremely literal—one small mistake, and you’re at risk.

👉 Avoid suspension by following bundling guidelines to the letter.

Whether you’re just starting or you’re a seasoned seller, this episode is packed with actionable insights that could save your Amazon business from costly mistakes. Don’t miss Leah’s expert advice on how to navigate Amazon’s tricky suspension landscape.