Do you edit videos with your eyes or your ears? It may sound like an odd question, but hear us out!

Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio.

Joining this episode of The Visual Lounge is Sam Rogers, President & Principal Consultant of Snap Synapse, a content production company that specializes in learning and development. He’s also a musician, so it’s safe to say that audio is a big part of his life.

In this episode, Sam explains why video editors need to take an ear-first approach to editing videos. His approach isn’t just about audio quality. It’s also about whether that audio is helping your video tell a story, get a message across, and make your audience feel what you want them to feel. He shares some tips for leading with audio in this episode, whether that be voice, music, or sound effects, to help you make the most impactful videos.

Learning points from the episode include:

• 00:00 - 01:32 Introduction to Sam
• 01:32 - 02:55 Why Sam takes an ear-first approach and what it means
• 02:55 - 04:31 The role of things beyond voice in videos
• 04:31 - 06:32 The role of music in supporting a story
• 06:32 - 07:34 Tips for leading with the ear when editing
• 07:34 - 08:08 Outro

Important links and mentions:

• Connect with Sam on LinkedIn: https://www.linkedin.com/in/samrogers/
• Snap Synapse: https://snapsynapse.com/