• An Inside Look at how Flashfood Revolutionised the Grocery Shopping Industry

  • Mar 10 2023
  • Duración: 30 m
  • Podcast

An Inside Look at how Flashfood Revolutionised the Grocery Shopping Industry Por arte de portada

An Inside Look at how Flashfood Revolutionised the Grocery Shopping Industry

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  • A warm welcome to the 53 new subscribers who have joined since the last edition!If you’re reading this and haven’t subscribed, sign up below to join a high-value network of 2,200 climate tech entrepreneurs, industry leaders and investors.The Green Techpreneur (GT) will provide you with the tools, resources and connections you need to make your mark on the planet with your climate tech business! Every other week, I interview extraordinary climate tech entrepreneurs, investors and sustainability experts to share practical advice on how to build, grow, and thrive. Follow the GT podcast on Apple Podcasts or Spotify.Hello there 👋🏼Before we launch into today’s episode, I wanted to share a couple of ways The Green Techpreneur can help you:We can help you with: * personalised support and coaching to help you prepare for and find investors * a website makeover/upgrade. Or a new website, if you need one.* amplifying and growing your LinkedIn presence – get a personalised and easy-to-implement strategy or buy our LinkedIn for Sustainability Leaders course here. * telling your founder story – nothing connects people more strongly to your business than hearing about where you came from!* place an ad on The GT website and newsletter by purchasing GT membership.* We’ve put together a checklist to help you assess if you’re investment-fit:GT Collaboration OpportunityWe’re looking platform sponsors who want to get in front of the climatetech startup/investor ecosystem to collaborate on content and promotions over a 6-month period. It would suit a climate tech investor, accelerator, or a B2B climate tech business. Get in touch at: marianne@thegreentechpreneur.uk Flashfood is on Fast Company's annual list of the world's most Innovative Companies for 2023, coming in at first place for Social Good. The Canada-born startup tackles food waste with a digital marketplace and app that alerts consumers to discounted and near end-of-date food products. Customers can buy bargains directly through the app and then do a same-day pick up from a Flashfood designated store zone. Within 7 years since inception, the concept has spread to 1,600 stores across Canada and the US.Flashfood founder and CEO, Josh Domingues, had always wanted to tackle environmental issues; “you turn on the TV and there's just a different city under water or there’s a horrible storm. Whatever I was going to spend my time on through my working career, it was going to have to be something with the environment.” But it was after he heard about an incident at his sister’s workplace that his journey as a Green Techpreneur began: “My sister was a chef, she called me after a catering event and said ‘I just threw out $4,000 worth of food.’ I started laughing; ‘Polly, you idiot. Why would you do that?’ She said, ‘oh, this feeling sucks, my boss was over my shoulder making me do it.’“So I started reading about food waste and I learned that if international food waste were a country it'd be the third leading cause of greenhouse gas emissions behind the US and China.“That led me to talking to store managers in Toronto and I learnt they're throwing out fresh food that still has two or three days of shelf life because consumers won't buy it. The idea I had was if there's a way for the store to mark the price of the food down and send me a notification so I could see the deal on my phone, pay through my phone, and pick up from the store the same day – people would shop like that all the time.”As it turned out, Josh was right: as prices surge today, his idea has helped many thousands of people navigate the cost of living crisis. To date, saved shoppers over $150 million on grocery bills, and diverted over 65 million pounds of food from landfill.“We're still so early in our journey in terms of what we can accomplish, it's really humbling to think about,” says Josh.“I don't want to come off as if it was easy the whole time. This was basically impossible, this has been so hard to do at so many different levels. And even to be named in Fast Company’s list of most innovative companies…this was just an idea seven years ago and now looking at where we're at, it's just a wild journey.”How does the Flashfood app work?The Flashfood app shows which grocers in your area have partnered with the startup. It enables consumers to browse deals – directly from their phone – to save up to 50% off high-quality items nearing their best-by date, such as meats, dairy, seafood, produce, bakery items and more. When retailers partner with Flashfood, they enter into a revenue sharing agreement.How did you first market the app and gain early adopters?We offered free pizza to studentsWe got our first set of users by organising an information session and offering free pizza to students. Sometimes the simplest marketing tactics can be the most effective, especially when you're just starting out.We leveraged local Facebook groupsI leveraged ...
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