Welcome to the first episode of Analogous Analysis, hosted by the British Academy of Graphic Design. In this first chapter, we set out on an exciting trip to discover the essence of graphic design and its enormous influence on our visual world. Join us as our lead tutor Sam Baker and graphic designers, Matt Castledine and Rich Page, delve into the art of visual storytelling and discover the keys to producing intriguing and emotive designs. Here's a quick introduction of our special guests, Matt and Rich.

Matt Castledine - Nuke Creative:
Matt has run his own creative consultancy business since the early 2000's. He works alongside other industry professionals on everything communications based; websites, UX/UI, mobile, print and direct mail as well as everything else in between. He is multi skilled and has learnt his trade and built his business from nothing to the vast number of clients he now has on his books.

Rich Page - UmeToys:
Richard has been in the industry since even before it was classed as 'graphic design'. He is an extremely creative individual with experience in multi facetted design areas. He now not only draws, designs, sculpts and sells his own pieces but also still works on numerous graphic design jobs. He has been and continues to be the main designer on the Guinness Book of Records series, laying out the whole of the book from front to back and setting it up ready to print . Since first being printed in 1955 the annual record book has become one of the biggest selling copyright titles of all time, selling 120million copies to date.

As we go deeper into the craft's complexities, our panellists offer their personal experiences and insights on what it truly means to be a graphic designer in today's fast-paced world. 

Throughout the episode, we discuss the difficulties that ambitious graphic designers encounter, as well as practical suggestions on improving creative talents and building a distinct design voice. Our panellists provide vital advice on how to stay inspired, manage a portfolio, and leverage technology to stay ahead of the curve in this ever-changing sector.

So, whether you're a potential graphic design student looking for advice or a design fan hungry for knowledge, come along to this enthralling edition of Analogous Analysis. Immerse yourself in the realm of graphic design as we celebrate its rich past, investigate its current potential, and look forward to the exciting future that awaits those who dare to use the power of creativity and design.

Tune in and be inspired by the art of visual storytelling and begin on your own design odyssey!

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