• Analytics x Insights, with Parnikaa Mitra

  • Aug 10 2024
  • Duración: 28 m
  • Podcast

Analytics x Insights, with Parnikaa Mitra

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    Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies.

    This episode is sponsored by ASofronas Marketing Services, book a call here!

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