• Anatomy of a Brand Funded Film

  • Oct 26 2022
  • Duración: 53 m
  • Podcast

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Anatomy of a Brand Funded Film

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  • Resumen

  • On the heels of producing three successful films under the UM Studios banner and having just launched Mediabrands Content Studio and indie development and production entity, TRAVERSE32, Mediabrands Global Chief Content Officer, Brendan Gaul, shares the steps he takes to shepherd a brand-funded movie project from development to distribution. In this candid conversation, Gaul will also discuss the differences between approaching branded content with an entertainment lens versus a marketing mindset.

    Check out the Brand Storytelling Network for professional certifications, live events, and community as well as resources like brand examples, case studies, and expert interviews.

    Brand Storytelling Network
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    Episode recorded April 14, 2021
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