In this episode of the Bottled in China Podcast, we are thrilled to welcome Andrew Jefford, an acclaimed journalist, poet, and writer whose expertise spans the diverse realms of wine, whisky, travel, and perfume.

Jefford is a Contributing Editor and columnist for both Decanter and The World of Fine Wine, as well as the Academic Advisor to the Wine Scholar Guild and Co-Chair of Decanter World Wine Awards. He has also broadcast extensively on wine, tea, and other subjects for BBC Radio. With twelve books and guides to his name, including "The New France," "Whisky Island," and his latest work, "Drinking with the Valkyries," Jefford has firmly established himself as a leading voice in the drink and publishing industries.

In this in-depth interview, we delve into the defining moments that propelled Jefford's rise to recognition, and he shares a candid perspective on the intensely competitive environment of the industry. Listeners will gain valuable insights and lessons from Jefford's storied career, which has spanned over three decades.

Additionally, we explore the impact of artificial intelligence on wine writing, discussing whether it is perceived as a threat or a valuable tool for writers like Jefford.

Join us as we gain a deeper understanding of the evolving landscape of wine journalism and publishing.

Four our listeners, we have great news, Andrew has shared a link and code to save 15% on wine books with code ANDREW15

https://academieduvinlibrary.com/collections/shop

*Valid for most titles on our website excludes ebooks and some distribution books*

Connect with Andrew on x/threads/mastodon: @andrewcjefford and Instagram: @andrewcjefford

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Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!

Check out our new website & find out more at https://www.thebottledshow.com

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!

Check out our new website & find out more at https://www.thebottledshow.com