Summary

In this conversation, Simon Jones speaks with Katharina Roelofsz and Anna Stevenson, who work in marketing and admissions at Headington School and Norwich School, respectively. They discuss their experiences at the AMCIS conference and share their key takeaways. They also talk about the importance of personalisation in marketing, the role of outside expertise, and the challenges of managing emails and resources. They touch on the topic of single-sex education and the benefits it offers. Finally, they discuss their plans for the summer holidays and the need for strategic planning and time management.

Takeaways

• Personalisation and building relationships are key in school marketing.
• Outside expertise can bring fresh perspectives and ideas to the education sector.
• Managing emails and resources is a constant challenge in school marketing.
• Single-sex education offers unique benefits and opportunities for students.
• Strategic planning and time management are crucial for effective marketing.
• The summer holidays provide an opportunity for reflection and planning.

Links

www.amcis.co.uk

www.thebonjouragency.com

Katharina Roelofsz

https://uk.linkedin.com/in/katharina-roelofsz-a7106943

Anna Stevenson

https://uk.linkedin.com/in/norwichpr