As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count!

Today, I've got a juicy story to share about a high-cost marketing opportunity that was pitched to me. Imagine this: a magazine feature promising lots of visibility and impressive distribution numbers. But here's the twist – there was no way to track its effectiveness! Join me as I reveal the thought process behind my decision and highlight the crucial role of SEO in ensuring measurable and impactful results.

Tune in to discover why tracking your marketing efforts is essential and how you can make smarter, data-driven choices for your business.

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In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.