• Are enterprise peer review sites really a thing or just a passing fad?

  • Jan 10 2022
  • Duración: 11 m
  • Podcast

Are enterprise peer review sites really a thing or just a passing fad?

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  • Resumen

  • Today our focus is on two killer questions. First, are enterprise peer review sites really a thing or just a passing fad, and do they influence buyers? And second, why do buyers even write reviews? The story so far: Consumer reviews sites - like Yelp, Trip Advisor and Google - have been established for a while, but on the b2b side, there’s been a slower start. That’s changing fast. Sites like G2, TrustRadius and Gartner Peer Insights are exerting more and more influence in the process of helping business buyers to make better, more informed decisions about their corporate technology purchases. This is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.
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