In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io. 

We cover:

- How others define audience

- Jason's definition of audience and community

- The future of audience growth and community building in B2B marketing

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.

- The definition of thought leadership

- His four quadrants of thought leadership

- How thought leadership impacts audience growth

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong. 

- Creating a culture of creativity

- Identifying clear owners for ideas

- How they test ideas before fully launching them

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics. 

They cover:

- The podcast she helped launch at her last company

- The paid media and creative elements they used to promote it

- The proper elements of a marketing plan to execute it

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier. 

They cover:

- How to find the right communities.

- Micah's early mistakes in integrating into those communities.

- The key results he's seen by getting his content accepted.

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk. 

- Three major operational differences between content marketing and what a media company does

- The one major factor between content from a media company and marketing department

- What advice he would give his past self if he had to do it all over again.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell. 

- How Kathleen is now approaching audience growth.

- What it means to be audience-focused.

- And the one thing you have to accomplish to build a successful media brand.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.

- Dooly's MVP model for content

- How he ranks creative content ideas

- And the advice he would give to his past self before building a media empire

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.