Episodios

  • Mari Smith: Facebook marketing for SMBs and Brands. Insights into Meta's AI Innovations
    Sep 23 2024

    We are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel.


    As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger.


    In this session, we’ll cover:


    - Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts.

    - Optimizing ad campaigns to unlock the full potential of audience targeting.

    - The type of content that connects with your audience on the world's largest social media platform.

    Follow Mari Smith on LinkedIn: https://www.linkedin.com/in/marismith/

    Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

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    36 m
  • Robin Daniels on Rebranding for Success
    Sep 16 2024

    On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including:


    - The strategic vision behind the LMS365 rebrand

    - What pitfalls to avoid when rebranding

    - How rebranding can be a growth driver

    - The go-to-market tactics to consider when rebranding

    - And much more…

    Follow Robin Daniels on LinkedIn: https://www.linkedin.com/in/robingdaniels/

    Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


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    49 m
  • Michelle J. Raymond: LinkedIn Company Page Growth Unlocked
    Sep 9 2024

    Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed.

    Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers.


    Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your network.


    Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/

    Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


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    46 m
  • Tim Soulo: How Ahrefs bootstrapped their way to $100M ARR
    Sep 2 2024

    Tim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools.


    In this session, Tim will share firsthand accounts of the innovative approaches, experiments, and pivots contributing to Ahrefs' exponential growth. From bootstrapping beginnings to scaling to unprecedented heights, Tim will uncover the key initiatives, from product development to marketing campaigns, that fueled Ahrefs' ascent to $100M ARR.

    Follow Tim Soulo on LinkedIn: https://www.linkedin.com/in/timsoulo/

    Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

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    1 h y 1 m
  • Rand Fishkin: How to make a big marketing impact with a small budget
    Aug 26 2024

    In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro.


    Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank.

    Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/

    Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

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    50 m
  • Scaling a SaaS to 7 Figure with Preservance
    Aug 19 2024

    On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:

    • How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.
    • Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.
    • How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scalable sales process.
    • Why resilience and adaptability are essential qualities for founders, particularly when facing fundraising challenges during difficult times.
    • How a well-executed content marketing strategy can be a game-changer for generating inbound leads and driving growth.

    Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/

    Follow Omer Khna on LinkedIn: https://www.linkedin.com/in/omerkhan/

    Visit The SaaS Podcast here: https://saasclub.io/saas-podcast/


    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


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    51 m
  • Mike Rizzo on leveraging community for Marketing Ops
    Aug 12 2024

    In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy.


    We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into:


    - The MOps community's current status and its aspirations for growth.

    - Strategies and initiatives to cultivate a thriving and vibrant community ecosystem.

    - MOps industry benchmarks and their benefits.

    - The opportunities for collective learning and collaboration among like-minded professionals in the field.

    Follow Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/

    Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/


    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


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    29 m
  • Daniel Disney: AI Social Selling Hacks to Drive HUGE Results
    Aug 5 2024

    Mastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI.


    Daniel will cover the following key points:


    - How to create even better content for your prospects

    - Leveraging AI Shortcuts

    - Mastering AI Messaging and InMails

    - Identifying the Best AI Tools for Social Selling

    Follow Daniel Disnay on LinkedIn: https://www.linkedin.com/in/danieldisney/

    Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

    Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


    To stay updated on all things Dreamdata and B2B go-to-market:


    👥 Follow us on LinkedIn: Dreamdata

    💬 Join Our Community on Slack: Dreamdata Community

    🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

    🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io


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    41 m