This week Aurelien Mottier, CEO and co-founder of Operatix, spoke to me about sales cycles, the B2B tech market, and how leaders can put the right People, Processes, and Technology in place.

Founded in 2012 and with 3 offices worldwide, Operatix specializes in accelerating growth and increasing revenue for B2B Software companies across North America and Europe. Operatix has worked with some of the biggest tech players worldwide, as well as many emerging software vendors and scale-ups.

Topics we discussed included:

• Why some leaders are suited for certain stages of a company's growth (pre-seed to Series A, growth stage, etc.)
• The importance of leaders learning from their mistakes and putting the right People, Processes, and Technology in place (in that order).
• Why PR, marketing, and sales are interconnected – and how each department is essential to help companies grow.
• The kinds of clients Operatix works with, why they choose outsourced sales development, and the primary drivers behind their decisions.
• How the economic downturns of 2022 have affected the B2B tech market, and how it can pay to recognise the signs early.
• Why Aurelien co-founded Operatix, and what he's learned as a leader and CEO.

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/3558-covert-affair 

License: https://filmmusic.io/standard-license