In our first How India™ podcast episode, host by Steve Davis talks to Jasmine Batra of Arrow Digital. Jasmine is the co-convener of the Technology Innovation and Startup National Industry Group, reflects on her first start-up, Employ India, launched in 1998. At a time when the internet was accessed through dial-up connections and search engines like Yahoo and AltaVista dominated, Jasmine, fresh out of her MBA, co-founded a job portal to connect Indian IT professionals with overseas opportunities. Despite the challenges of establishing trust in a nascent digital market, Employ India thrived with an innovative model where job seekers paid to be listed. The company quickly became cash-positive, receiving recognition as one of the top 10 job portals in India by the Economic Times.

Jasmine transitioned into helping companies with digital marketing and visibility, founding Arrow Digital in 2007. With Google gaining prominence, she focused on growth marketing to ensure companies were seen online. Over the years, she has adapted to the evolving digital landscape, including the rise of platforms like YouTube and WhatsApp, which play key roles in India.

Jasmine emphasises the diversity of India's market, explaining that each state has its own unique culture, language, and economic environment. This complexity requires companies to select the right launch location and adapt their strategies accordingly. She points out that while India can be price-sensitive, it also has an appetite for high-quality, premium products, as seen with luxury car sales. For companies entering the market, understanding cultural nuances and aligning marketing efforts with major festivals like Diwali is crucial.

Now leading the National Industry Group, Jasmine assists start-ups in validating and commercialising in India. She stresses the importance of building relationships and leveraging chambers of commerce to navigate India’s complex business landscape. Jasmine runs events, including pitch fests and delegations to India, to facilitate market entry for Australian companies.

For those looking to explore opportunities in India, Jasmine advises reaching out through her website, jasminebatra.com, or the Australia India Chamber of Commerce. The National Industry Group offers support, market insights, and connections at both federal and state levels, helping companies better understand regional dynamics and establish a successful presence in the Indian market.

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From tragedy comes inspiration. Nick Lee is the Founders and Chair at the Jodi Lee Foundation, raising awareness about bowel cancer.  The Jodi Lee Foundation was created in honour of Nick’s wife who passed away from bowel cancer in 2010.  In this podcast you will discover the power of passion, the importance of collaboration, inspiration to use your voice and a strategic view of a successful NFP organisation.  Not to mention you will receive important insights around health and well being in the workplace, and for you personally.

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Binh is the friendly face of Market Ease Digital.  In this podcast episode, Binh shares how collaboration is an integral part of his business.  Binh tells the wonderful story of his childhood and how it shaped who he is today as a business leader. This has also shaped the culture of his business and how he supports his team, with a focus on growth. 

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AgriWebb is a livestock management software company that was started by the three founders including John in a garage in Melbourne in 2014.  The business now has 70 staff, a head office in Sydney, a UK office, a US office and has recently entered Brazil with a key partner. They have customers across 16 countries offering software as a service to farmers. In this interview John shares the growth story of the business, including their recent partnership with Cargill to support Brazilian cattle ranchers. John also shares how they plan and measure success using OKR’s, and engage their team through ‘Crucial Conversations’.  There are many nuggets of knowledge in this jam packed half hour podcast.

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Robert Statham of the Bespoke Manufacturing Group is the guest of Natasha's 'Power of Collaboration' podcast this month.  Robert has seen significant growth recently, and he attributes strong relationships as a key principle that has underpinned his growth, along with a philosophy of incremental progress.

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Cate McGuire is not a technical expert in refrigeration, yet runs a significant industrial refrigeration business based in South Australia. She has embedded a culture of collaboration and continuous improvement. Listen to the podcast to learn about Oomiak Day, just one of the ways that she builds trust and connections in the business. Cate is all about ‘performance through understanding’.

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ChatGPT: The AI model that's not taking over the world... yet. Tune in to learn its limitations and how to use it to your advantage. Be warned: it's not a replacement for your marketing strategy or team, but it can be a trusty sidekick.

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Boost Instagram with an Audit. Improve on your Instagram strategy, get rid of outdated tactics, boost conversions, and make evergreen content even better.

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In Apple Podcasts app on your phone

Find Click 'CariaCares Digital Strategy'

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MUSIC: Music created by Damma Beats (huge love) and loop adaption by Caria Watt

See omnystudio.com/listener for privacy information.