This episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to personalize, Maria provides advice on voice of customer research. The discussion also explores challenges women entrepreneurs face and how to turn weaknesses into strengths. Insights around balancing career and motherhood through quick decision-making are shared. The value of communities for support and unlocking potential rounds out the episode. Listeners will walk away with impactful learnings around customer relationships and personal growth.

Listeners will walk away with insights on:

• Developing deep customer insights through social listening and hashtags
• Connecting through vulnerability and intimacy rather than just selling
• Involving customers through authentic research like real conversations
• Overcoming self-doubt and challenges as a woman entrepreneur
• Balancing career and motherhood through quick decision-making
• Embracing weaknesses and turning them into strengths
• Building internal and external communities for support and growth

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