Jacob Jaber describes Philz Coffee, the company he co-founded with his father, as a ‘people company serving coffee, not a coffee company serving people.’ This distinctively human approach is not just the engine driving the company’s remarkable growth; it’s also deeply reflected in Jacob’s perspectives on leadership, product experience, and brand strategy. 

In his talk with Jesse, Jacob reflects on formative years with his father and describes how their efforts to build community through hospitality came to define the Philz experience for customers and employees. He breaks down the tenets of his own personal growth, including what he learned about leadership while serving as CEO during Philz’ expansion. Throughout, he lays out a blueprint for any leader looking to create and scale a more human business.

(2:18) Jacob describes the early days of working with his father 

(5:41) On character, competence, and the mountains we choose to climb

(11:55) The makings of an authentic and energizing experience 

(18:40) Why ‘good hospitality is often inconvenient to the giver’

(20:19) Leading humbly, but with a fresh outlook

(23:40) Bringing the Philz mantra of hustle and hospitality to new markets

Guest Bio

Jacob Jaber is Co-Founder and Chairman at Philz Coffee. Jacob and his father, Phil, built the business together. Jacob was most recently CEO of Philz successfully growing the business from one store and two employees to over 70 stores and 1,500 employees before transitioning to Chairman. Jacob is passionate about consumer experiences, community, people, product and business. In addition to Philz, Jacob is a renowned investor, advisor, and was listed on the Forbes 30 under 30 list in 2016.

Helpful Links

Philzcoffee.com 

Peninsula Press: The Origin Story of Philz

Launching a partnership to feature local student artists

Jacob on LinkedIn  and Twitter