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Transcript:

Websites have become kind of a big topic that's come up with some of my clients. And it's one of those things that if your book is very tied to your business, it can be kind of a great debate of like what you should do. Like, do you need to have your own website for the book? Or how do you incorporate your book into the website that you already have?

So today we're going to dive into author websites. And talk through some of the basics of like what you need to have, what you need to not have. How do you approach how to build your author website? So that it is something that is truly going to work and be a success for you. My name is Valerie Morris. I help authors launch their book strategically.

Leveraging my digital marketing background and my own expertise. Launching my own book as well as many other authors over the last four to five years. I love working with authors. Largely because... Their passion rubs off on me. So whatever you're passionate about for your own book, because let's be honest, authors are very excited about their subject matter, that often rubs off on me and gets me excited.

I love working with people who are excited about what they're doing and it's really an honor. So, but as a result of working in this space, you come across that question of how are you positioning your book? On your website, and obviously you have your book listed on different sites like Amazon or Barnes and Noble.

Or IngramSpark, or some of these other audio book platforms, like, you could have your book in so many different places, first off. But let's be honest, like, those are places where, like, you're filling in the blanks for what they want on their website. So, if you want to be showcasing testimonials in a strategic way, or you want to add a video, about the author talking about the book.

You can't always do that on these other platforms. And yes, they're great as sales pages, and as a product page for actually purchasing your book. But what about promoting your book at large? The why, the testimonials, the process, the behind the scenes. Some of these extra bonuses that people will add with their book, that kind of stuff really only lives on a landing page of some sort, whether that landing page is just a page within your main website for your business, or it is.

Maybe a whole website about your book. I've...