Avoid the Trap of Overthinking Your Book Marketing & Book Launch Decisions Podcast Por  arte de portada

Avoid the Trap of Overthinking Your Book Marketing & Book Launch Decisions

Avoid the Trap of Overthinking Your Book Marketing & Book Launch Decisions

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing! _______The Book Marketing Goodies:Get my FREE guide for book planning if you're still writing your book. Let's get that manuscript finished! Get the book marketing blueprint filled with the framework you need to market your book in a simple, but strategic way before, at, and after your launch!Download the launch team building guide and class. (AKA how to enlist others to help your book make a big splash at launch!) _______Transcript:So, today's topic is one that's very near and dear to my heart, largely because it's a feeling that, and it's a topic that I've experienced myself, but it's also one of those things that a lot of my clients have experienced, whether they recognize it or not. It's one of those things that I see in people a lot, I, that I witness them experiencing whether, yeah, whether they realize it or not.So, it, it's ultimately overthinking. I think overthinking is one of the things that holds people back so much when it comes to launching a book. And, you know, it's, it's not one of those things that we're gonna solve in this podcast episode. Like, we're not gonna solve this problem right now. But my hope is that we can each walk away with like, Okay, am I overthinking something right now?What am I overthinking that is paralyzing me and preventing me from actually making some forward progress on my project? So, for me, overthinking looked like a few things. It honestly showed up before I even wrote the book. And it came up in the form of not knowing Which route to go for publishing? Do I go the self publishing route?Do I look into getting a literary agent and going after a traditional publishing deal? Do I look into a hybrid publisher to help me through the process? I felt like I needed to do the research to figure out exactly how best to go after the process. Once I made that decision, then I was able to pursue the next steps.So like for me, I had a, an outline and, you know, I, that's about as far as I got for a long time. Once I decided and gave myself the permission to move forward with the self publishing route, I felt like I had a game plan and knew what to do. Then I could write the rest of my manuscript. But until I had that permission almost, I felt a little strange about, Doing too much work that might just get ripped to shreds and not ever see the light of day.And at the time, like, I just wanted to be smart with my time and make sure I was investing my efforts in things that were gonna work. So, once I went the self publishing route, then it was like I was off to the races. But there's other points in the process where I see people get stuck as well. Um, another big spot where I see people get stuck is figuring out their book title.Now, don't get me wrong, coming up with a book title is extremely difficult in my opinion. Sometimes you get an idea that hits you and it's like gold and you know that it's good. And then sometimes you struggle. And if you're, if you're struggling, um, You know, if you've got a few good ideas, like, ultimately, sometimes you might get down to having, you know, two or three really good ideas, and you just have to choose.I've been part of some teams where, like, there were almost too many voices in the mix giving opinions, and ultimately the choice comes down to the authors. You know, um, if you like a certain topic over somebody else, or a certain title, you're not going to please everyone. You know, so pick a title that obviously has some thought put into it, but you don't have to please everyone, and you will not please everyone with the title you choose.Same goes for the book cover. That's another spot where I see people kind of falter. Is by not, um, maybe thinking about the book cover soon enough. Um, also kind of maybe getting too much, uh, feedback. Too many people voting on what to do for the book cover. And when it comes to design, that is, you know, you can have some people that are really, really opinionated that, you know, there's certain things that are, you know, just bad design.And sure, there's like some basic design principles, but when it comes to book covers, it's, it's a design. And that's one of those things that's going to be subjective. It's not a definitive thing. So, when you get down to a few good book cover options, um, you weigh the pros and cons. But you're probably going to have a bunch of people who don't like the, the choice you chose and that's okay.But again, and you know, we, you know, we, we all cover, we all judge books by their cover. So it is something that you want to think through, but at the same time you have to move forward. You have to make a decision on what ...
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