Episodios

  • #19: The Great Hesitation with Sue Keith, Landrum Talent Solutions

    #19: The Great Hesitation with Sue Keith, Landrum Talent Solutions
    Jul 23 2024
    In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today's labor market, we observe a striking contrast between different sectors, presenting unique challenges and strategies. Joining us to shed light on these dynamics is Sue Keith, Corporate Vice President at Landrum Talent Solutions. Resources Landrum Talent Solutions website: https://landrumtalentsolutions.com/ This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self. The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    25 m
  • #18: Employee Experience as Competitive Edge with Nico Simko, Clair

    #18: Employee Experience as Competitive Edge with Nico Simko, Clair
    Jul 16 2024
    In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package. To explore these developments and their implications for both employers and employees, I’d like to welcome Nico Simko, Founder & CEO of Clair, with us today. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your best self. The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    21 m
  • #17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign

    #17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
    Jul 2 2024
    In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign. Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most trusted media players and operating systems in digital signage. Brian leads marketing programs that create connections with customers by focusing on relevance, agility, and fearlessness. He is an accomplished marketing professional who values storytelling, diversity of thought, and stakeholder engagement. RESOURCES BrightSign website: https://www.brightsign.biz/ The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    28 m
  • #16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint

    #16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
    Jun 18 2024
    In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, how shifts in architecture influence observability strategies, and what benefits end customers can gain from a focus on observability. To help me delve into these topics, I’d like to welcome Gerardo Dada, Chief Marketing Officer at Catchpoint. About Gerardo Dada Gerardo Dada is Chief Marketing Officer at Cathpoint. He has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. Today Gerardo is the CMO of Catchpoint. Resources Catchpoint website: https://www.catchpoint.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
    Más Menos
    32 m
  • #15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group

    #15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
    Jun 11 2024
    Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization. Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
    Más Menos
    33 m
  • #14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango

    #14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
    Jun 4 2024
    To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a customer-led growth mindset. To help me discuss this topic, I’d like to welcome Chris Dishman, Sr. Vice President, Customer Success at Totango. RESOURCES Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    26 m
  • #13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly

    #13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
    May 28 2024
    We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artificial intelligence can benefit the sales process. To help me discuss these topics, I’d like to welcome Arnab Mishra, CEO and Sam Zayed, Chief Revenue Officer at Xactly. RESOURCES Xactly website: https://www.xactly.com Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    32 m
  • #12: Building a culture of experiementation, with Kirsty Dawe, Webeo

    #12: Building a culture of experiementation, with Kirsty Dawe, Webeo
    May 21 2024
    Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo. Resources Webeo website: https://www.webeo.com/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
    Más Menos
    31 m