Episodios

  • Episode #178: Hooked On Purple with Cameron Formica and Gordo Jones of Willibald Farm Distillery & Brewery | Adjunct Series

    Episode #178: Hooked On Purple with Cameron Formica and Gordo Jones of Willibald Farm Distillery & Brewery | Adjunct Series
    Jul 17 2024

    Ayr, Ontario is an unlikely town to find some of the best beer and spirits in the province, but the lords at Willibald have been taking care of the community for years now. Cam and Gordo joined Cee and Nate to catch up on what's been happening with them for the last two years, why they chose their Hell Lager as their flagship and the thinking behind the move into 12-packs, the importance of travel for inspiration, the LCBO strike and their thoughts on it, the optimal time frame to drink their IPAs, the popularity of their seltzers, why Copenhagen is one of the best cities in the world for beer and coffee, and their love for barleywines. The fellas got into some killer brews: Hell Helles Lager, Lazer Land Pale Ale, City Slicker IPA, Ill Gotten Gains Double IPA, and Vesterboro Barleywine with Prolog Coffee. This was a gem - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    2 h y 56 m
  • Episode #3: How To Sell Craft Beer On Social Media with Tiffany Alexis (High Season Co.) | The Business of Beer

    Episode #3: How To Sell Craft Beer On Social Media with Tiffany Alexis (High Season Co.) | The Business of Beer
    Jul 3 2024
    One of the most important aspects of marketing in craft beer in recent years is Social Media. We've spoken about it at length via the original The Business of Marketing Craft Beer three-part podcast series, but we figured it was time to really dive deep into all things social. Tiffany Alexis, Co-Founder of both BAOS and High Season Co., joins Cee to get into the origins of the Business of Beer season, how they've created relationships with beer brands and businesses via social, examples of breweries and businesses both doing social really well (and some doing it kinda terribly), best practices for Social Media (content pillars, hashtags, Reels, metrics, Stories, algorithms), AI tools, and Influencer Marketing. They both got into some great bevos - Perennial Artisan Ales Pils, Willibald Fruit Punch Seltzer, Kahnawake x BAOS Podcast x Nathan Does Beer x Beerism x Vox & Hops Fake NewZ, and Willibald Strawberry Seltzer. As mentioned in the episode, here are all the helpful links: Social Strategy Video + Downloadble Template: https://www.youtube.com/watch?v=d-nDgTm82As ManyChat (automation software): https://manychat.com/product/instagram?utm_campaign=HIGHSEASON and use code HIGHSEASON at checkout for a free month of their Pro plan How To Sell On Instagram: https://www.youtube.com/watch?v=y91bT520Xt4 SubMagic (caption software): https://submagic.co?via=highseason and use code HIGHSEASON at checkout for 10% discount Canva (design software): https://partner.canva.com/highseason High Season YouTube Membership: https://bit.ly/HSInsidersYT

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    2 h y 6 m
  • Episode #177: Liquid Of The People with Troy Burtch of Great Lakes Brewing | Adjunct Series

    Episode #177: Liquid Of The People with Troy Burtch of Great Lakes Brewing | Adjunct Series
    Jun 26 2024

    At thirty-seven years in the game - that's right, 37 years - Etobicoke's Great Lakes Brewing are certified OGs and are essentially unstoppable. Face of the brand (among other more important things) Troy Burtch joined Cee and Nate to chat about their approach to craft beer over the decades, how craft beer in Ontario has changed, the impact of Gen-Z drinking less alcohol, the importance of the LCBO to their strategy, the future of craft beer in Ontario with grocery and convenience, why American and WCIPAs are underrated, how creating experiences is the secret sauce and why they listen to the customer. They got into a gang of killer GLB brews - Premium Lager, Over My Dad Body Pilsner, Canuck Pale Ale, Octopus Wants To Fight IPA, Karmadelic IPA, VAVROOOM! New England IPA, and Haze Mama. Phenomenal convo - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    3 h y 8 m
  • Episode #176: A Sense of Place with Nick Bobas of Slake Brewing | Adjunct Series

    Episode #176: A Sense of Place with Nick Bobas of Slake Brewing | Adjunct Series
    Jun 19 2024

    Prince Edward County is one of Ontario's most exciting craft beer scenes, and the jewel of PEC is Slake Brewing - both for its view and quality brews. Co-Founder and Brewer Nick joined Cee and Nate to chat about beers that you don't have to think about (ie No Thinkies), their barrel program and why they dialled it back, their approach to beer, hop contracts, how they've diversified their taproom offerings, the connection between Ontario craft brewers, their incredible view, why their canned beers last so long, and why they're so popular with Quebec drinkers. They got into a bunch of killer brews - Yellow Flowers Table Beer, Whisper Grapefruit Gose, Mosey Pilsner, Hatch Pale Ale, Slow Slow IPA, and Darren The One-Eyed Cat Barrel-aged Sour. This was amazing - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    3 h y 27 m
  • Episode #175: Grace & Gratitude with Matthew Tweedy of Tooth & Nail | Adjunct Series

    Episode #175: Grace & Gratitude with Matthew Tweedy of Tooth & Nail | Adjunct Series
    Jun 13 2024

    Ottawa's Tooth & Nail is both one of Ontario's most heralded and more underrated breweries at the same time. They've made our Top 10 Breweries in Ontario list every year due to their incredibly well-crafted beers, and it's a crime that we waited three years to catch up with Matty. Cee and Nate chatted with Matt about how they got their initial traction via Vim & Vigor, why he doesn't dry hop Pilsners, why foam is essential in beer, when beer stopped being a hobby, how they came up with their Extra Pale Ale, Matt's desert island beers, his love for Belgian beers and his collab project with Bim of Godspeed, why Centennial might be the GOAT of hops, and the importance of educating the consumer. They got into Grace & Gratitude Whole Cone Saaz Hop Lager, Vim & Vigor Pilsner, Exile Extra Pale Ale, Valor Classic Saison, Rabble Rouser India Pale Ale, and Fortitude Stout. This was impeccable - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    3 h y 14 m
  • Episode #2: Fighting For Dollars with Jeff Talmey (Town Brewery) + Andrew Silver (Fine Balance) | The Business of Beer

    Episode #2: Fighting For Dollars with Jeff Talmey (Town Brewery) + Andrew Silver (Fine Balance) | The Business of Beer
    Jun 5 2024
    The second episode of our new season, The Business of Beer, brings in the Co-Founders of the breweries represented in Episode #1. Jeff Talmey of Town and Andrew Silver of Fine Balance join Cee and Nate to chat about the current state of the craft beer industry, being a boutique craft brewery versus a growth-oriented craft brewery, the pros and cons of selling craft beer in the LCBO, brewing and selling flagships or mainstays versus producing one-off releases every week, the different distribution options (bars, indie bottle shops, LCBO, grocery, The Beer Store), selling kegs to craft beer bars versus regular bars, and the variation of ingredient costs. They got into some gems from both breweries - Town Quick One Lager, Fine Balance x Heist Bankroll Italian Pilsner, Town Outside Jokes Pale Ale, and Fine Balance Wander Double IPA. This was jam-packed with gems - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    2 h y 52 m
  • Episode #174: We're All Gonna Die with Marc-André Filion of Messorem Bracitorium | Adjunct Series

    Episode #174: We're All Gonna Die with Marc-André Filion of Messorem Bracitorium | Adjunct Series
    May 29 2024

    While Quebec was slow to enter and embrace the haze game, they've delivered on a level that has made the province some of the best producers of the style in the country. Montreal's Messorem Bracitorium opened in the summer of 2019 and the fanfare was immediate - clearly the hazeboiz and hazegirlz were ready for something local that paralleled their US faves. Co-Founder and Graphic Designer Marc-André joined Cee and Nate to chat about what's been happening since Messo's last podcast appearance in early 2020, how their lager program has become a massive part of the business, why their attention to detail has made them who they are, the pushback they received from local breweries, how important their merch has been to the brand, how they've upgraded their space and created one of the best patios in the city, and how they've been building their name internationally via collabs and festivals. They got into Il Fut Un Temps: Indulgent Mexican Lager, Il Était Une Fois : Sécheresse Helles Lager, Destin Certain IPA, and Temporalis #0017 Double IPA. Such a fire chat - cheers!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    3 h y 24 m
  • Episode #1: Can I Get A Flight? with Caitlyn Whalen (Town Brewery) + Jamie Brash (Fine Balance) | The Business of Beer

    Episode #1: Can I Get A Flight? with Caitlyn Whalen (Town Brewery) + Jamie Brash (Fine Balance) | The Business of Beer
    May 22 2024
    Welcome to our brand new season, The Business of Beer! This whole thing started in early 2024 when Cee and Tiff did a pod focused on why so many craft breweries are closing, and that led to a whole slew of episodes focused on varying aspects of the craft beer industry. These episodes became so popular with guests reaching out to be on the pod to not talk about their own brewery that the team figured it'd make more sense to kick off a dedicated season. We're setting it off with two phenomenal taproom managers - Caitlyn of Town Brewery and Jamie of Fine Balance joined Cee and Nate to get into the misconceptions of what taproom managers actually do, the pricing of retail beer, changing consumer habits in the taproom, the popularity and importance of new releases vs flagships, taproom challenges, the value of merch for a brewery, hospitality and the value of great service, Google reviews and the Untappd effect on breweries. They cracked a series of killer brews - Town Square Wheels Hazy IPA, Town Easy Tiger Non-Alcoholic Lager, Fine Balance Trailhead American Pale Ale, Fine Balance Spicy Water (Raspberry), Town Hot Knives Hazy DIPA, Town Local Hero Non-Alcoholic IPA, Fine Balance x Slake Mountview Farmhouse, and Fine Balance Spicy Water (Peach). This was a brilliant way to launch a new series - enjoy!

    BAOS Podcast

    Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
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    3 h y 11 m