• BBNmixtape

  • De: BBN
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BBNmixtape

De: BBN
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  • Resumen

  • Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
    © 2024 BBNmixtape
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Episodios
  • Do more with less — Opportunities blossom with Account-based Marketing

    Do more with less — Opportunities blossom with Account-based Marketing
    Sep 10 2021

    Over 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.
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    28 m
  • Know ’em inside out — Enliven Account-based Marketing with Research and Insights

    Know ’em inside out — Enliven Account-based Marketing with Research and Insights
    Sep 28 2021

    With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.
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    23 m
  • It takes two to tango — Making channel partnerships work

    It takes two to tango — Making channel partnerships work
    Oct 12 2021

    Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.
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    20 m
Marketing Economía
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