In this episode, Steve Fretzin and Robert Hanna discuss:

• Podcasting as a business development tool
• Building and engaging a legal community
• Strategies for growing a personal or firm brand
• Leveraging LinkedIn and legal technology for career advancement

Key Takeaways:

• Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable content over direct sales approaches.
• Consistent content creation and social media engagement, especially on LinkedIn, enhances professional visibility and opens doors to opportunities and collaborations.
• Mistakes in podcasting, like generic episode titles or ineffective video strategies, limit growth potential, highlighting the need for strategic digital marketing efforts.
• Focusing on long-term benefits of building a community or brand is essential, as the cost of inaction (missing key opportunities) outweighs immediate return on investment.

"We were the first legal recruitment firm in the world to launch a podcast, and that was a great way to build thought leadership, produce content, and utilize social where certain people were behind." — Robert Hanna

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

Legal Operations in the Age of AI and Data (edited by Olga Mack, Humira Noorestani, and Memme Onwudiwe): https://www.amazon.com/Legal-Operations-Age-AI-Data/dp/1837230099/

About Robert Hanna: Robert Hanna is the Founder & Managing Director of KC Partners, a UK-based global leader in legal talent solutions and content creation. He helps legal professionals secure roles across the UK, Europe, the Middle East, Far East, and the US, and has been featured in leading publications like The Lawyer and Law.com. Rob is a LinkedIn Top Voice, host of the Legally Speaking Podcast, and co-founder of the Great Big Legal Offsite. He advises legal tech startups, mentors, and advocates for mental health, diversity, and inclusion, drawing inspiration from his grandfather's legacy in law.

Connect with Robert Hanna:

Website: https://legallyspeakingpodcast.com/

Legally Speaking Podcast: https://podcasts.apple.com/us/podcast/legally-speaking-podcast/id1485892170

LinkedIn: https://www.linkedin.com/in/roberthanna/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ron Latz discuss:

• Challenges in business development and marketing for lawyers
• Aligning marketing strategies with law firm goals
• Choosing the right marketing vendors for law firms
• Personal branding and networking in law firm success

Key Takeaways:

• Lawyers often struggle with marketing due to a lack of business development education and being overwhelmed by running their practices.
• When selecting marketing vendors, firms should assess cultural fit, business alignment, scope of work, track record of success, and trust.
• Small law firms with limited budgets can achieve growth by focusing on community involvement, referral marketing, and low-cost marketing channels like social media.
• Law firms should base their marketing investments on specific goals, competition analysis, and available budget, as certain markets may be cost-prohibitive.

"[Lawyers] don't necessarily know what they don't know... there just not as many hours as we all want in each of these days to become a specialist at everything." — Ron Latz

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

Obviously Awesome by April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

Positioning with April Dunford: https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

About Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a consultancy dedicated to providing industry-leading marketing consulting and fractional CMO services to the legal community. With a deep understanding of the unique challenges lawyers face with their legal marketing, Ron has helped numerous law firms enhance their market presence, attract more clients, and transform their marketing results. His strategic approach and industry expertise make him a sought-after consultant and fractional CMO in the legal space.

Connect with Ron Latz:

Website: www.legalfenix.com

Email: ron@legalfenix.com

LinkedIn: https://www.linkedin.com/in/ronlatz/ & https://www.linkedin.com/company/legalfenix/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Merry Neitlich discuss:

• Challenges in legal marketing
• Importance of branding in law firms
• Evolving marketing techniques
• Integration of branding with business development

Key Takeaways:

• Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
• Without integrating marketing and business development efforts, even the best branding will not drive results, as lawyers must raise visibility through thought leadership and client engagement.
• Short-form videos and data-driven social media strategies are increasingly important, with platforms like LinkedIn promoting interactive content that boosts engagement.
• One of the major obstacles to effective marketing and branding is lawyers' lack of time, which can be mitigated by using outsourcing and automation for content creation and promotion.

"A lot of lawyers think having a tagline like 'excellent experience wisdom' would be great, but that doesn't differentiate them from the person who cleans your pool or the plumber." — Merry Neitlich

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

Thank you to our Sponsors!

Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

The Ultimate Sales Revolution by Steve Lishansky: https://www.amazon.com/Ultimate-Sales-Revolution-Differently-Change/dp/1599325519

About Merry Neitlich: For 25 years, Merry Neitlich has been assisting law firms to drive revenue by creating unique brands with unusual and deep differentiation. She then applies this clearly branded messaging to each client's website and social media platforms. Once the brand essence is clearly created, Merry develops unique and sustainable business development opportunities for her clients.

Merry, a founding partner of EM Consulting, frequent speaker, and author, was inducted into the Legal Marketing Association Hall of Fame in 2017 and is also an accomplished figure skater with multiple national titles.

Connect with Merry Neitlich:

Website: https://emconsults.org/

Email: merry@emconsults.org

Phone: 949-260-0936

LinkedIn: https://www.linkedin.com/in/merryneitlich/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.