Analytics babyyyyy!

Are you checking your stats each month to see what worked well, what didn't and where you can improve on your marketing efforts? In this episode, I break down what you should be looking at to grow your business and skyrocket your success.

Here are the deets for all the offers I mentioned at the end. Limited time only!

Frequent Flyer Membership

Marketing x Mindset Mentorship Packages

Summary

In this episode, Megan provides guidance on analysing analytics for various platforms such as Facebook, Instagram, TikTok, YouTube, Google, website, and Klaviyo. She emphasises the importance of reviewing analytics to make data-driven decisions and improve business performance. Megan also introduces her Frequent Flyer Membership and Marketing x Mindset Mentorship packages, offering support and training for small business owners.

In this episode, we dive into the essential metrics and platforms for analysing your marketing data, ensuring you can make informed decisions to boost your business performance. Learn how to effectively measure and interpret data from various digital marketing channels.

Key Topics Covered:

1. Website Analytics (e.g., Shopify)
   • Key Metrics:
     • Online Store Sessions
     • Conversion Rate
     • Total Orders & Average Order Value
     • Top Selling Products
     • Return Customer Rate
     • Sessions by Location & Device Type
     • Sessions by Social Source & Traffic Source
     • Top Landing Pages
   • Action Steps: Prepare monthly reports to monitor performance and adjust strategies.
2. Meta (Facebook and Instagram)
   • Key Metrics:
     • Impressions, Reach, Content Interactions
     • Followers & Link Clicks
     • Post Performance
     • Audience Demographics
     • Benchmarking
   • Action Steps: Monthly reviews of insights to refine content based on performance and audience preferences.
3. TikTok
   • Key Metrics:
     • Demographics
     • Content Performance
   • Action Steps: Adapt content strategy to what resonates with your audience, considering platform-specific demographics.
4. YouTube
   • Key Metrics:
     • Watch Time
     • Audience Demographics
     • Engagement Metrics
   • Action Steps: Focus on creating engaging, interactive content and regularly refine your strategy based on analytics.
5. Google (Google My Business & Google Analytics)
   • Key Metrics:
     • Profile Interactions
     • Search Terms
     • Website Clicks & User Activity
     • Acquisition Overview
     • User Attributes
   • Action Steps: Use insights to optimize SEO and improve user experience on your website.
6. Klaviyo (or any Email Marketing Platform)
   • Key Metrics:
     • Open Rate
     • Click Through Rate (CTR)
     • Conversion Rate
   • Action Steps: Optimise subject lines and CTAs for higher engagement and ensure a smooth user experience for conversions.

Benefits of Regular Analytics Review:

• Gain detailed audience insights.
• Make data-driven marketing decisions.
• Identify trends and patterns for better content timing.
• Personalise customer experiences.
• Maximise ROI by focusing on high-performing strategies.
• Improve website performance.
• Stay competitive with data-savvy strategies.