In this bonus episode of Marketing Made Clear, host Will Green interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian's background as a Cloud Engineer and his various projects, including Extinction Rebellion Brighton and DIY inventions. They also delve into the importance of AI in content creation and the need for automated quality control in podcasting.

The episode includes a review of the checklist of assessment areas used by the platform, discussing various technical aspects of podcasting, including metadata, cover image optimisation, chapters, bitrate, number of channels, sample rate, sample width, loudness, peak volume, noise floor, quiet channels, restarted sentences, and profanities.

Audio Audit website: https://audioaudit.io/

Takeaways

• Audio Audit is an automated quality checking tool for podcasters that helps ensure every episode is perfect.
• AI plays a significant role in content creation and can save time for developers and podcasters.
• Podcasts are becoming more popular as a form of rich media that allows for more accessible content consumption.
• Audio Audit's target audience includes podcasters who want to improve the quality of their episodes and studios looking for an overview of their shows.
• The checklist used by Audio Audit was developed based on common issues observed in podcasts and industry standards. Metadata, including keywords and transcriptions, is important for discoverability and accessibility.
• Set a schedule, create engaging artwork, and repurpose content to grow your podcast.
• Engaging with the podcasting community and collaborating with other podcasters can lead to valuable opportunities.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

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