Baking it Down with Sugar Cookie Marketing 🍪  Por  arte de portada

Baking it Down with Sugar Cookie Marketing 🍪

De: Heather and Corrie Miracle
  • Resumen

  • 👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

    🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

    🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

    🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

    💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

    🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

    👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

    📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

    🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

    Our promises to you:
    1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
    2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
    3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
    4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

    Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

    © 2024 Baking it Down with Sugar Cookie Marketing 🍪
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Episodios
  • 171. Baking it Down - Say It, Don't Spray It
    Jul 23 2024

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    🙊 Say It, Don’t Spray It - How to ask for help in the groups.


    In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get.

    Depending on how you asked it, 🤩 you're either going to get really solid advice that moves your business forward, 🚮 or you'll end up with bottom-of-the-barrel, trash comments that do nothing other than get you even more worked up. 😡

    🔑 You hold the keys to your own post - 🔓 whether your post gets locked or not is really up to you - the OP (original poster). And when you post in a way that garners good advice, it makes the group a better place.

    👿 And when you post spun content that makes your client look like the devil's stunt double, you give the mod team more work - 🔒 because your thread will get locked by the mod team. It's our job to keep this space a resource for folks, not an echo chamber of the worthless comment, "🏃‍♂ RUN."

    🤔 Ask yourself: "What am I looking for with this post - advice or validation?" If you're looking for validation, reconsider posting altogether. 💥 We aren't here to clean up a crime scene. If you want advice, we're your people. 🚔 We can help prevent the cookie car accident altogether with the right strategy.

    If you find somethin' in here that looks like what you've asked in the past - no hard feelings. Your thread is a learning lesson to everyone, and for that, I am thankful (now stop posting threads that get locked, mkaaaay).

    🙊 Example 1 - Unhappy Client Help

    Let's start off with unhappy client help. It's a guarantee in business (and life) that you won't be able to please everyone. As such, dealing with upset clients is a business-ownership guarantee. How you handle that separates the proverbial "men from the boys" or should I say, "the business bakers from the business boo-ers."

    😡 Spun Bad Question:

    • "I took a last minute order, it was rushed, I fit her in - she begged! My icing wasn't perfect, but now she's upset about how they turned out. I wasn't even going to take the order and I let her know that it wouldn't be perfect, but she's saying the icing isn't the right color. I tell them in my terms that icing won't match, so she knew that going into it. I don't have time to rebake, and I will not refund her. What should I do? Any help?"

    🤔 Alternate Healthy Question:

    • "I took a last-minute order and in hindsight, I shouldn't have. I broke my own boundaries, and I acknowledge I have a hard time telling people no. The cookies that include piped names have bumpy icing - not my best work by far. What should I do in this situation? The client is unhappy with those cookies."

    🙊 Example 2 - Pricing Wheelin' 'n Dealin'

    Example 2 - a client who pushes back on price. It's a bummer when the client doesn't just pay the asking price but thinks there's room for bargain hunting. While likely there isn't much wiggle room, we can still play ball - in fact, that's likely what they expected you to do (remember - there are people who operate off the premise, "the answer to every unasked question is no, so ask").

    😡 Spun Bad Question:

    • "I secured a corporate recurring order and now they want to know if I can lower the price! They waited until after we nailed everything down and frankly, I don't want to work with them anymore anyway, but I want her to know I won't do business like that. How can I tell them they're being unfair?"

    🤔 Alternate Healthy Question:

    • "I secured a corporate order - and it would be a ni
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    1 h y 20 m
  • 170. Baking it Down - Class Supplies
    Jul 16 2024

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    ✂️ Class Supplies - A "bake-down" of what we bring and why.


    In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why.

    (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this list with every class drop). Let's go through our general "class supplies" list we use for every class we teach.

    Yours may differ - we try to keep it pretty lean so we have less to pack, manage, and clean up. Hey - if time's money, the less time we spend packin' and preppin', the more money we keep in our apron pockets.

    ✂️ 1. To-Go Boxes

    Everyone always likes a box recommendation - so here's ours (keeping the direct links in the newsletter - the Zuck hates a 'Zon link on socials, so check your email for the hyperlinks).

    Our to-go boxes we use for class attendees to take their bakes home in are the same ones we use for the DIY Kit boxes - but Corrie will grab a cheap pack of stickers from Hobby Lobby.

    • 📦 9x9x2.5 Window Boxes (Amazon)

    ✂️ 2. Piping Bags

    While we're not diehards for any one brand of piping bag, when we find one we like, we try to stick with it. I prefer a "middle of the road" micron count - too loose and you'll have a bag bursting. Too hard and you'll have a crunchy-sounding class.

    • 👜 Piping Bags (10) (Busy Bakers Supplies)
    • 👜 Bag Ties (200) (Amazon)

    Bring some extras - in the event of a bag bursting, it's nice to have these on hand. Plus, if you let your attendees cut their own bags (more on that in the #PodcastPoll below), and they get too clippy, you can rebag and save the flow (and the day).

    ✂️ 3. Trays.

    I love these trays. They really help "set an area" for each attendee. We use two different-sized trays per station - a large one where we display the cookies and a smaller one where we put their icing. Both are lined with parchment paper (links below) for easy clean up too.

    • 📤 Large Trays (9.5x13) (Webstaurant)
    • 📤 Small Trays (6.5x9.5) (Webstaurant)

    Trays make it easy to designate the station for attendees, keep sprinkles from running free, and help us keep a better headcount. The ones we use aren't the cheapest, but we've been reusing them for 4.5 years now, so worth the investment. Amazon has cheaper alternatives though.

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    1 h y 19 m
  • 169. Baking it Down - Corrie-tisol
    Jul 9 2024

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    😌 Corrie-tisol - Managing stress this summer.


    In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress.

    So while this is a business podcast, the business of managing stress will keep you in business. 😫 Chronic stress is no good for the bottom line 📉 - it'll lead to burnout, and up until the day you throw the ol' "tea towel" in, you'll be cursin' the day you first picked up that piping bag.

    It's M-I-S-E-R-A-B-L-E.

    So - the solution? Well, as with everything - it's a plan of attack, not a single pill to solve all of our proverbial problems (💊 but wouldn't that be nice?!).

    Here are 5 things Twin #2 did to cut down on the cortisol spikes.

    ☕ 1. Manage Caffeine intake.

    Caffeine - I love it, I love it, I want some more of it. But when it comes to cortisol, shelving the caffeine (or at least delaying it) may be the answer. 👣 Instead of going cold turkey, try "baby-stepping" your way to a healthier relationship with the brown nectar.

    • 🧊🦃 Limit your first cup until later morning (letting your body catch up naturally to what the day holds).
    • 🧊🦃 Try going "every other" with a 🫗 glass of water in between caffeine-heavy sodas (where my diet coke lovers at?!).


    🧠 2. Identify Stressful Triggers.

    I spent 35 years strengthening my stressors, so it could take just as long to tear them down. Being able to identify what causes stress spikes is our key to developing new patterns in handling stress.

    • 🧠 What are the things you can control in a stressful situation?
    • 🧠 What are the things outside of your control?

    Once you identify what you can change and what you can't, you can then channel your thoughts into finding solutions - not fretting about all the worst possible outcomes.

    “A man who suffers before it is necessary suffers more than is necessary.” - Seneca

    💆🏼‍♀ 3. Implement Relaxation Techniques.

    Okay - we've identified what we can control, and we've let go of what we can't control. Now fill up that newly found free time with things you find relaxing. I got Corrie a Calmigo (heads up - I can't believe I spent that much money on something so basic - but hey, her kidneys were shutting down, seemed like a cheaper option than a hospital bill). Science says that deep, conscious breathing in and out can really have an immediate effect on cortisol spikes. Walking is a great way to lower stress hormones too.

    • 😮‍💨 Breathing exercises (shortness of breath = high cortisol)
    • 😮‍💨 Low impact exercise routine can use up excess cortisol - so walking during a stressful situation
    • 😮‍💨 Good sleep hygiene (be on time, sleep long enough, phones outta the room, cool dark room)

    🖍️ 4. Find a Non-Baking Hobby.

    Unfortunately, most of us turned our baking hobbies into baking jobbies - they're no longer the stress relievers we intended them to be. The answer? Find a new hobby that lets you let down your guard for a bit. The more mindless, the better. They say not to move to your favorite vacation destination because it turns "a place where I can relax" into "a place where I have to mow and pay the HOA." Here are some mind-numbing ideas.

    • 🖍️ Lettering / Calligraphy
    • 🖍️ Sewing
    • 🖍️ Coloring Books / Paint Gems
    • 🖍️ Animal Crossing (Video Games)



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    1 h y 13 m

Lo que los oyentes dicen sobre Baking it Down with Sugar Cookie Marketing 🍪

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Goldmine of knowledge

love to listen while I complete orders, what a wealth of information given freely. Absolutely recommend for anyone with a small business, even more so for bakers 😍

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Love the Miracle Twins!

I love the relaxed, friendly banter between Corrie and Heather while they share their wealth of knowledge about marketing in general then bring it back to baking for us. I am so thankful they are willing to share and help fellow bakers. Thanks guys!

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Effective, charming and fun!

Love this fun podcast from the Miracle team. Great marketing advice wrapped in up beat, fun and quirky vibe. Also check out their FB group Sugar Cookie Marketing.

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esto le resultó útil a 1 persona

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Now I LOVE Marketing!

These two ladies are amazing and breakdown marketing in a way that this small town baker feels like she can conquer the marketing world and be successful! I have never been excited about marketing nor did any of it make sense! They give such great tips and advice that really help you feel confident in your business! This is the first time I am really excited about this side of business! They also really care about their listeners and peeps in the Sugar Cookie Marketing Group! Thanks ladies!

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