• Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley

  • Jul 25 2024
  • Duración: 11 m
  • Podcast

Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley Por arte de portada

Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley

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  • Resumen

  • Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.


    Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!


    Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.


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