In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more!

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About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:

Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

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