Welcome! The scariest thing about starting content from scratch - besides using filler words like kinda, sorta and cool way too much - is getting started. But here we are and we are happy you found us! Welcome to Basement Philosophy, brought to you by HIP Alt. Coffee. Our host and company founder, Mike, hops in front of the camera for the first time ever to explain who he is, what the show is going to be about and how HIP Alt. Coffee came to be. Our maiden voyage explains the backstory of Mike as a 14 year veteran of the creative industry and how he arrived at creating a caffeine free alternative coffee made from barley. Heavily influenced by his pandemic experience, his father's cancer diagnosis and his journey as a creative, Mike dives into his vision for the brand, the show and how he wants to help you #ConquerYourMorning