Episodios

  • Organic Reach Through Social Media

    Organic Reach Through Social Media
    Sep 4 2024

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe.

    Collaborative Opportunity For Social Media Reach

    If you like the sound of collaborating with other artists to reach a broader audience on Instagram, send me a message on any of my socials @jodyjsperling or email me at jodyjsperling@gmail.com.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



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    26 m
  • Success Leaves Clues With Ty Allan Jackson

    Success Leaves Clues With Ty Allan Jackson
    Aug 28 2024

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe.

    Look To People Who Have Succeeded

    There’s no one magic bullet or path to success on Instagram, but there are clues, and when you watch how Ty Allan Jackson has created a following of eager, passionate parents who want to empower their children with financial literacy, you walk away knowing a little more about how to create a lasting message that will have great impact.

    Ty is the author of two bestselling children’s books on financial literacy, that you can buy here.

    Follow him on Instagram to see what’s new in his life.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    1 h y 1 m
  • Perfecting Your Pitch

    Perfecting Your Pitch
    Aug 22 2024

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe.

    Pitch That Book, Honey

    Joe Prosit is the author I’ve seen at the most conventions, and he’s writing with genuine discipline. You rarely meet people who go as hard as Joe does, so when he speaks, he speaks with authority.

    I’ve read and enjoyed his first collection of short stories, which I’d highly recommend. You can check out all his books on his website or on Amazon.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    53 m
  • Manifesting Your Goals Is Bullcrap If You Think It Is

    Manifesting Your Goals Is Bullcrap If You Think It Is
    Aug 15 2024

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    For those of you who want to support the podcast as a paid member but don’t listen to the show using Substack, click this link to subscribe.

    Feeling Like Working Is Not Required

    Most days, I walk Lyle. He’s a Great Daniff, and at eight-years-old, he’s starting to slow down.

    When we start out, both of us are groggy, sluggish, and a bit moody.

    For the first mile, I predictably consider if I’ll sprint when I get to the park. Maybe today I should skip, I’ll think. But I know if I give an inch, the mile will have its way with me.

    So I get to the park and I sprint, and on the mile walk back home, I’m grateful I worked when I didn’t feel like it.

    The same principle can be used for everything in life. Write because you know future you will be glad you did.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    33 m
  • Success Is…

    Success Is…
    Aug 7 2024
    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Success is doing what you want to do on your terms. Some people define it slightly differently as doing what I want with who I want when I want.The dictionary defines success in the following ways: noun - a favorable or desired outcome / the attainment of wealth, favor, or eminence / the accomplishment of an aim or purpose / the accomplishment of one's goals.At its most basic level, you can view success as hearing my voice. You pulled up your podcast app, found my broadcast, and played this episode. I prefer Spotify. You might prefer Apple or Podbean, but the fact that you are listening to this episode means you had success.This is important, because in the broader sense, we all define success subjectively. Your success would not be your significant other's success or your brother's success or your daughter's success, though you may have shared successes where desires overlap. If fidelity is a marker of success for you, and your significant other value monogamy, you share that success when you limit your romantic interactions to one another, however even within that overlapping success, you'll define success subjectively.You might hold the opinion that viewing images of naked people does not violate monogamy while your significant other might view reading romance novels as acceptable, and in both cases, one of you is finding arousal from projections outside of each other.You might find it romantic when your significant other surprises you with a clean house when you return from work, and your significant other might find a gift of flowers romantic, but if you receive flowers, it might seem like extra work and a waste of money.And before we dive into the broader subject, let's examine one more angle to success. Success is being true to yourself. Yes, that's another way of phrasing the original definition: doing what you want on your terms.The reason it's important to belabor this is because when me get into the murky middle, we're going to have an unbelievable hard time translating information in useful ways so we can orient ourselves to success.To make the point, let me tell you a story:You define success as having intimacy with your significant other, and you know about yourself that it's effective to get you in an intimate mood to receive flowers from your partner, but one day your significant other comes home without flowers and yet tries to romance you by completing a chore around the house.You decide to read a little steamy romance while your significant other is cleaning, because you want to be in the mood, but the book gets you all hot and bothered, and you tease out a blustering curtains so that when it's time for a little pillow talk, you're not really in the mood, but you definitely feel you can help satisfy your significant other's desire because your significant other did something nice for you.Meanwhile, your significant other defines success as bringing you to the curtains blustering moment, but since you already popped, you have to act blustered when in fact you aren't.Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.You conclude your bedroom time and tell yourself everything was magical and everyone is happy, but you feel strangely dissatisfied, and your no telepath, but you feel your significant other is perhaps just a little let down too.At that moment, you have choices: redefine success, blame your significant other for failing to meet your needs, or take responsibility for what you did that led to failure.If you choose options one or two, you fit nicely in the majority, and if you're in the majority, you probably doubled down and chose both options. You blamed your significant other, then decided that if they were at fault, you'd have to redefine success so you could get what you want.Maybe this example will ring true to you in another scenario.Let's say you woke up with a dream to be the next Ernest Hemingway. That awakening happened after you read "Hills Like White Elephants."You recognized the power of the story, its subtlety, its character depth, its tension, stakes, and implications, and from that awakening you committed yourself to writing a story that would speak to readers the way that story spoke to you.But when you set out to make that dream a success, you began to realize "Hills Like White Elephants" is deceptively simple.You write a few stories, and they all fall flat. In this choose your own adventure you can blame Hemingway for deceiving you and jettison your goal to be his heir or you can redefine your interpretation of the goal. But either way, you fail to achieve your first vision of success.The third option, one very few people take, is to accept responsibility for your shortcomings and turn back to the page to write ...
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    34 m
  • You're Marketing All Wrong Because You Don't Know How

    You're Marketing All Wrong Because You Don't Know How
    Jul 30 2024

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    My guest on today’s episode is Thomas J. Bellezza of The Write Mindset. He’s had a storied career in music, writing, and podcasting. You can find him on Instagram and YouTube. Thomas is a three-peat guest here on the podcast because he always brings such incredible value. Buckle up!

    Jody’s Books

    I write mysteries, and magical adventures. You can grab copies anywhere books are sold, but I’d prefer you use my website so Jeff Bezos and company don’t come between us.

    Find me here.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    1 h y 14 m
  • Using A Podcast to Establish Your Brand

    Using A Podcast to Establish Your Brand
    Jul 24 2024

    My guest on today’s episode is Traci DeForge of Produce Your Podcast. She has a storied career in radio and podcasting. You can find her on Instagram and everywhere else. If you host a podcast and you’re looking for professional help to improve your work, Traci would love to talk with you.

    Jody’s Books

    I write mysteries, and magical adventures. You can grab copies anywhere books are sold, but I’d prefer you use my website so Jeff Bezos and company don’t come between us.

    Find me here.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    43 m
  • Money Is A Mindset - Own Your Future By Knowing Your Money

    Money Is A Mindset - Own Your Future By Knowing Your Money
    Jul 16 2024

    My guests on today’s episode are Darius and Carmen Britt of Wealth Nation. They are experts in learning and applying wise money models to our lives so cash is never the reason we fail to achieve our dreams. They’re on YouTube here, and have a website here.

    Jody’s Books

    I write mysteries, and magical adventures. You can grab copies anywhere books are sold, but I’d prefer you use my website so Jeff Bezos and company don’t come between us.

    Find me here.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    49 m