Behind the Pursuit: From Bourbon to Brand

De: C+C Pursuit Spirits
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  • Resumen

  • Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.
    © Copyright 2022 Pursuit Spirits LLC.
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Episodios
  • 069 - The Rye vs Bourbon Debate

    069 - The Rye vs Bourbon Debate
    Aug 14 2024
    “You can create an amazing product but if it's not what the market wants, it doesn’t matter.” - Ryan Cecil While Pursuit United Rye is our highest awarded product, it still doesn’t seem to perform the same way as the bourbon SKUs do. We don’t pretend that this is a trend only seen within our brand, as we see it with other brands in the industry as well. With the upcoming release of Pursuit United Double Oaked Rye, could it help changes people’s minds on what they think about the rye category? Can using the “buzz” of double oaked, in both process and marketed terminology, reach a larger market of whiskey consumers? We hit on: Are there certain markets where rye seems to do well? Are there any where it out performs bourbon? From your experience as consumers yourselves, have you noticed a time when rye was more prominent as a whole in the market? Do you see the trajectory of rye sales overall gaining a larger slice of the market? Were there any ryes that you think have helped drive the current success of the rye category? What is it that prevents people from latching on to rye in the same way as other whiskeys or spirits? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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    39 m
  • 068 - The Easy Button

    068 - The Easy Button
    Jul 31 2024
    Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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    36 m
  • 067 - New & Old

    067 - New & Old
    Jul 17 2024
    We have a rare treat today. Not only is Ryan back, but he’s rocking a solo episode with Brian while Kenny is taking a staycation. With so many products in the works, we figured we’d talk about some of the projects currently cooking in the Pursuit lab. From old recipes to new SKUs, we have a lot to dive into with this one. We hit on: Mashbills presently available for blends Different experimental oak finishing New SKUs in the pipeline Differentiating from other products on the market by taking chapters from the wine and Scotch worlds and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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    39 m
Arte Comida y Vino
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A backstage peek into the world of bourbon

Great information, I’ve learned so much about the whiskey industry from this podcast. They do a great job of going beyond the usual information and sharing their experiences with the world.

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