Their family started out growing strawberry plants in Norfolk over 30 years ago, but for Toby and Imagen this is a brand new journey, as they're just one year into their own soft fruit farm. Previously only available to commercial growers, they wanted to let home growers buy from them directly too, cutting out the middleman (often many) of nurseries & garden centres. Offering strawberries and other soft fruit varieties like raspberries, blackcurrant and gooseberry bushes as bare roots and young plants throughout the season.

I was lucky to meet this entrepreneurial pair, as they became members of the Growth Club, my online business & marketing membership with Roz Chandler. I've loved working with them on their journey to grow their social media & online presence but of course I couldn't wait to meet them in real life and see that expansive farm for myself!

In this episode I uncover the intertwining of horticulture & Agriculture, the best varieties of Strawberries for every situation and what really goes into growing our fruit from end to end... it's a lot more than you might think and it will make you really value the opportunity to grow your own too.

You can find out more about Moore Berries UK on their website - www.mooreberries.co.uk

This podcast is also available to watch in full on Youtube, where you can see all of the action and these incredible spaces for yourself! Just search for the 'Sip & Sow podcast'.

This podcast is brought to you by headline sponsor Shrewsbury Flower Show. Taking place on August 9th & 10th in the heart of this Shropshire town. Originally created by Percy Thrower himself, his legacy continues years later in this beautiful show, hosted along the banks of the river. Tickets are available now, and include access to the famous fireworks display in the evening too. And I'll be there hosting my podcast with even more guests live at the show! Visit https://shrewsburyflowershow.org.uk to get your tickets.

Collieflowers are the official 'Sow' Sponsor for the 2024 season, a gorgeous independent, family run seed supplier with value & quality at it's heart. They have a huge selection of seeds, all of which come with a dedicated companion guide to help you grow them with love. You can take 20% off anything on their website using code 'TOM20' at www.collieflowers.co.uk

Every gardener needs good gardening clothes, that's why I live in my Genus gardenwear and why I was thrilled when they agreed to sponsor this season of the podcast. Tested for years with the best manufacturers in the world, their durable, technical trousers can't be beaten in the industry. With stabproof pockets, built in knee pads, waterproof and abrasive resistant material, they'll keep you protected whatever garden jobs you're doing. Find out more at https://www.genus.gs/

Follow Tom on Instagram @Imtomcoleman for more gardening & social media tips, and to hear more about the episodes including behind the scenes content.