“So a lot of times we have the principal backward and what that looks like is I need my content to convert immediately, which actually is more of a conversion sales thing than it is a marketing thing. Marketing is developing leads three, six, even 12 months down the line.” Today, Bijal (@bijal.launch) Discusses the shift in content creation, focusing on engaging and converting audiences over time rather than immediate conversion.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:00) After three days, ensure people are engaging.

(5:35) Read The Alter Ego Effect to develop your alter ego.

(7:20) Create consistency by shaping your identity.

(9:12) Avoid blaming algorithms or self-sabotaging.

(12:21) Extract your potential like pulling coal from a mine.

(13:05) Invitations to speak on stages and podcasts.

(14:17) Most people don't read past 20-25% of a book.

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