“Can you imagine for a second that as a small business owner, you make mistakes and sometimes you spend thousands of dollars making mistakes?” Today, Bijal (@bijal.launch) highlights the importance of maintaining a focused content strategy to engage audiences effectively and the value of creating curiosity through open loops. She also stresses the importance of energy and authenticity in content creation, the need to compete in areas where competitors are weakest, and how aligning content with brand identity can drive both engagement and social impact.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

4:00) Importance of maintaining a narrow content focus for better audience engagement.

(7:27) Using curiosity and open loops to keep the audience engaged.

(10:54) Sharing personal experience of hiring mistakes and their costly impacts.

(14:21) Instagram's reversion to its original strategy after unsuccessful attempts to rival TikTok.

(17:48) Advice on competing where competitors are weakest, not in their zone of genius.

(21:15) Importance of energy, tone, and body language in content creation.

(24:42) Realizing and overcoming self-limiting beliefs in content creation.

(28:09) How dopamine affects excitement levels and impacts everyday life.

(31:36) The evolution of content strategy and its impact on engagement.

(35:03) Reflection on personal journey and lessons learned in content creation.

(38:30) Importance of aligning content strategy with brand identity.

(41:57) The role of brand strategy in driving social impact and business growth.

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