This week I sat down with Krysta Pellegrino, Chief Client Officer at Health+Commerce, a public relations and marketing agency specifically focused on healthcare. Krysta shared her unique perspective on how biotech companies can leverage communications strategies to tell their stories effectively, attract talent, and navigate complex challenges. She offered insights on the importance of integrated communications, the evolving landscape of media, and how agencies like H+C can help startups and established companies alike build their brands and communicate their innovations. We also touched on the importance of media training, investor pitch decks, and future trends in biotech communications, including the growing role of AI and integrated digital strategies.

00:00 Introduction and Guest Welcome

00:15 Early Career Aspirations and Path

01:03 Journey in Healthcare Communications

03:23 Role and Impact of PR in Biotech

05:40 Talent Acquisition and Company Culture

07:43 Leveraging Social Media and Video

10:52 Strategies for Startups and Established Companies

18:16 Investor Relations and Pitch Decks

22:02 Media and Presentation Training

27:01 Future Trends in Biotech Communications

31:37 Crisis Management and Scenario Planning

35:19 Conclusion and Final Thoughts

• Get Krysta's recommended book: An Instance of the Fingerpost
• Learn more about Healthcare Digital Marketing Agency | Health+Commerce
• Link In with Krysta!

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