Episodios

  • From Pharma to People: Charting a Leader's Journey
    Jul 2 2024

    Dive into the compelling world of Greg Cathcart, the CEO of Exellis Health. Join us on "The Better People Podcast" as he uncovers the challenges of leading a globally integrated firm, the nuances of supply chain in pharma, and the art of fostering a culture that embraces flexibility. With a peek into the merger of three companies and personal leadership anecdotes, it's a masterclass in management and growth.


    Here are a few topics we’ll discuss on this episode of Better People Podcast:


    • Greg's early days at J&J.
    • Importance of supply chain traceability.
    • The flexibility mantra at NNIT Inc.
    • Blending cultures post-merger
    • Personal leadership anecdotes


    Resources:

    • Excellis Health Solutions
    • MidAtlantic Employers’ Association (MEA)


    Connect with Greg Cathcart:

    • LinkedIn


    Connect with our hosts:

    • Holly DePalma - LinkedIn
    • Margaret Uhrich - LinkedIn


    Quotables:

    • 04:51 - The biggest issue though, around all the legislation is really around patient safety. So, and that's counterfeit drugs and or divergent drugs. Something like a cold issue, right? So if something is supposed to kept cold and it shows up in Oncology clinic for your cancer treatment and it's been warm for two days, it can't be used. Right. And if that's the same day that you're supposed to have your infusion right or whatever. So it's so important to the health of patients.
    • 08:21 - I think early on there was no job markets. So we met and did recruitment at the universities. We kind of knew what we wanted. Supply chain education's very big at Drexel, very big at Penn State, very big at Stevens Institute over here in New Jersey. So we focused on those schools. We went to education days, right? We talked to the youngsters and told them our backgrounds and told them where we were today. And we said, you wanna go to that route? Or to your point, do you wanna go work for big pharma? But we're big consulting, right? Do you wanna go small consulting where you're gonna be closer to a customer or you're gonna go work for Deloitte or an Accenture? I'm not saying they're bad pass at all, but you really have to, you know, work your way up the chain of ever get in face with a customer, right? 'cause it's such a large firm.
    • 24:36 - I think the transparency's the biggest. Yes, you could do lots of little things, but if you're not willing to open up and let folks know what you're either thinking or trying to accomplish,you won't get them to get on board. And the last thing you do, they might still do their job, but if they're not focused at the same goals, to your point. How can we as an organization make our goals, even though some individuals might make their goals, that doesn't help the overall organization either.
    • 27:55 - Pharma is a very regulated industry. So we preach to our customers every day how to make sure they button up all the details. Similar to what you just said. So I think a lot of that's intuitive in the way we work as a company. So we've had one leader, I could tell you right now, that we had to let go a couple of years ago because that leader was not leading. That leader was, I don't wanna say abusive, but nasty son of a, you know what? And the people that worked for him were doing great work, but still getting, you know, told they weren't and this and that. And I said, I can't afford to lose the 15 people that work for them. I gotta get rid of the one that's causing the problems. But that was just a bad hire. So you have to address it. Correct. It, that's probably the biggest challenge as executives of companies.
    • 32:16 - Hey, you lie about anything. People know you're lying. Guess what? They call you a liar. That's the biggest thing. Right. People are challenged by that. I see it every day. People are challenged with telling the truth. They think the truth's gonna be bad sometimes. I said, you gotta tell 'em the truth. If it's bad information, they gotta hear it too. 'cause if not, they're gonna come back and say, why'd you tell me that when it was really this. Right. So, and for the youngsters, same thing. Don't be afraid to ask. Don't sit back in the corner and hide, raise your hand. Good questions. Any questions a good question, ask it. If you don't know the answer, ask it. We'll help you understand. It doesn't mean you're not smart enough to answer the question yourself. Right. So I think that's the secret.
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    35 m
  • The CEO's Journey: From Naval Officer to Healthcare Innovator with Matt Murphy
    Jun 18 2024

    Dive into the world of InHome Therapy with CEO Matt Murphy as he unveils the origins of his company during the pandemic, the growth through acquisitions, and the industry's shift to prioritize patients. Discover the power of purpose, the impact of physical therapy, and the art of engagement in a burgeoning healthcare business - all shaped by heartwarming, patient-centric stories.


    Here are a few topics we’ll discuss on this episode of Better People Podcast:


    • CEO's naval to legal to healthcare journey
    • Rise Together: Patients, therapists & agencies' goal
    • In-home therapy tackles patient immobility
    • Engagement is key to transformative care
    • Ride-alongs shed light on therapists' challenges


    Resources:

    • InHome Therapy
    • MidAtlantic Employers’ Association (MEA)


    Connect with Matt Murphy:

    • LinkedIn


    Connect with our hosts:

    • Holly DePalma - LinkedIn
    • Margaret Uhrich - LinkedIn


    Quotables:

    • 23:01 - We wanna have things that we can actually measure, like, you know, it might be response times or might be attendance at certain things that we have where it might be, you know, responses to surveys or NPS or all those kinds of things. But there's then, you know, then there's kind just the gut check. Okay, so our numbers whatever, 44 this month, is it really, I mean, are we really where we wanna be in terms of engagement?
    • 27:54 - It's preserving that mindset that we're gonna do it and measure it and make sure that it's productive and get feedback. And, but it's, again, it can't be said it, forget it. It's, it's gonna be a dynamic. It's gonna be a dynamic growth and we're gonna get some things wrong. And, but hopefully our community of therapists will also appreciate that and do us the favor of telling us, Hey, you screw that one up. That was a waste of my time, so please don't do that again. But let's go back to this. So it's back to, again, us being a good listener, but creating an environment where they have the opportunity to tell us as well.
    • 18:10 - Margaret: If you don't ride along, if you don't put yourself in those shoes. It's really having empathy. It's giving yourself the opportunity to have the right amount of empathy for what they go through. So that you can meet their needs, which means you can ultimately engage them.
      Matt: And from both sides, really it's both from what our therapists are going through and then what our patients are going through. I mean, you know, to receive care in the home is another not typical dynamic that most people are accustomed to. So that there's learnings on both sides of that. So we could have better appreciation for what the patient's going through as well.
      Margaret: I would imagine it's a very personal thing. You have a therapist come into the house.
      Matt: Oh, yeah. I mean, just so back to what we're trying, what we're endeavoring to do with, with having just great therapists to do this work, part of that is clinical.
    • 23:01 - Are we really where we wanna be in terms of engagement? So, and I think that's also one of those that is gonna be perpetually just out of arm's reach. I mean, I think if you feel like you've done it all and you've achieved it, then you're probably fooling yourself. So it's to just keep challenging yourself about whatever, whatever level you might have achieved and success you've had is well then how like any relationship then how could we be slightly better? How could we, you know, how could we really deliver an experience from the engagement stand that that would be, you know, that would be jaw-dropping?
    • 22:11 - I think lots of trial and error along the way. Again, I think what we really tried to keep as it relates to engagement as the North Star is to just not lose our focus on how important it is. You know, I would say that in terms of how we measure it, I think I have more lessons to learn about what is the exact way to, you know, to take all that, all those vagaries and get it down to a number to say, we're passing or failing when it comes to engagement, it's an art and a science. And I think that there's so much of understanding how we're doing on engagement is subjective.
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    37 m
  • Making Brands Matter: A CEO's Journey with Chris Bailey
    Jun 4 2024

    Join Margaret Uhrich on the Better People podcast for an insightful chat with Chris Bailey, CEO of Bailey Brand Consulting. Explore the secrets behind a resilient brand strategy, building strong team dynamics, and the role of deep-rooted relationships in business success. Get ready for an episode packed with wisdom from a branding titan!


    Here are a few topics we’ll discuss on this episode of Better People Podcast:


    • Mastering change in a digital world.
    • Importance of teamwork & trust.
    • Building relationships in business.
    • Cultivating adaptability & innovation.
    • Long-term engagement & company culture.


    Resources:

    • Bailey Brand Consulting
    • MidAtlantic Employers’ Association (MEA)


    Connect with Chris Bailey:

    • LinkedIn


    Connect with our hosts:

    • Holly DePalma - LinkedIn
    • Margaret Uhrich - LinkedIn


    Quotables

    • 10:59 - I think that that's something that we have to do as leaders in an organization. We have to keep our door open. You know, we have to keep, we have to make it comfortable for people to come and ask you a question. And I think that that becomes challenging for individuals that when they first arrive, they're kind of like, he's the boss or he's the owner or whatever, you know.
    • 12:30 - I want them to tell me what they think because I think they can probably point out something that I missed. I'm not perfect. I'm not the authority on it. but I have ideas, but I think through collaboration that when we come together, you know, one plus one equals a whole lot more than two. And we can, and the best stuff happens when it gets spun up.
    • 15:05 - On the other hand, I love it when we get new people in, and they bring new ideas, and they bring new ways. So it's a blend for sure, you know, but I think it's the people that we try to bring in, we try to bring in with the same type of mindset that we are, where we're trying to solve problems and that they want to be part of something. I mean, for me, when I think about what makes a great organization is, you know, the people that are there really want to be there
    • 18:52 - From a relationship standpoint, we get referrals from clients. We get clients that take us somewhere else. Same idea. We got people that, you know, either worked here, they had to move or they left for personal reasons, but they refer people over to us, you know, so that's a positive thing.
    • 19:58 - It's a big part of my role is to be the flag bearer for the relationship building. I think one of the things that we've said, you know, chemistry is important for people, and chemistry with our clients is important. An I think, you know, if I think about what I've done to kind of help foster that, I look at it as I can't do what most of our team does. And so I need them just as much as they need me. And so that is kind of you know, the mix and the balance that you create in an organization.
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    25 m
  • Growth and Equity: A Nonprofit CEO's Journey
    May 14 2024
    Join host Holly DePalma as she enlightens us with the extraordinary journey of Franklyn Baker, CEO and President of the United Way of Central Maryland. Franklyn unveils the secrets behind doubling the organization's outreach, fostering a culture of equity and growth, and the thrilling prospects of taking their practices nationwide. Tap in to learn how a passion for community turns into transformative success!Here are a few of the topics we’ll discuss on this episode of Better People Podcast:Doubled United Way’s impact.Infusing best practices to enhance impact.Prioritizing culture over strategy.Nurturing equity and fostering growth.Garnering top awards through success.Resources:United Way of Central MarylandMidAtlantic Employers’ Association (MEA)Connect with Franklyn Baker:LinkedInConnect with our hosts:Holly DePalma - LinkedInQuotables:01:44 - So, when I walked in the door November of 2016, I really thought this organization has lots of potential, really incredible people, a nice set of disciplines in place, very much passionate about the work in the community. But the thing that I readily noticed, because I came from a background of shepherding and managing various programs, interventions, initiatives, and other organizations, I thought we could probably use a shot in the arm of increasing our level of impact and touching more lives.08:14 - So one out of four, one out of five individuals that walk into a nonprofit around the country will walk out the front door in a year or so of being there. So what's so powerful, because our culture, and as you've many of your listeners have heard, Peter Drucker says, has said many, many times over, and as many, many people like me who repeat it often culture, it always will eat strategy for breakfast. And so for us, there's a reason why for the last three to four years, we've hovered between eight and 12% on our staff. Oh, that's incredible. On staff turnover as compared to the industry of 20, 25%.10:38 - Prior to my onboarding and I got this information from others who had been there prior to me coming online, prior CEOs were not necessarily doing skip-level meetings. What I mean by skip level meetings for your listeners is in addition to my direct reports, I have, you know, eight direct reports or actually nine direct reports. In addition to meeting with them every two weeks. one-on-one, I also meet with their direct reports. So all of the vice presidents and some select associate vice presidents, I'm meeting with them once per quarter. And when you have the slogan trust and verify, the verification point is very important as it relates to me as a president, CEO meeting with my direct reports. Direct reports. Because I'm having a conversation with someone in development and my senior vice president, chief development officer tells me X, Y, and Z, and I'm talking to that person's vice president. Right? And we're, I'm asking the exact same question to both two answers. Sometimes never. The twain shall meet. Right. And other times there's an exact match. So when the, you have those moments where never the twain shall meet, you have an, an opportunity for inquiry and a very, very humble, curious perspective, not in a sort of blaming or accusatory, it's none of that. It's more of just trying to seek first to understand then to be understood, you know, Steven Covey’s principle. So I think that's extremely important. 24:05 - I tell them all the time that every single one of them in their own right could leave United Way of Central Maryland and become a executive director, presidency of another nonprofit. Right? So they are so valuable in our decision-making. So I'm one of those leaders where I'm not totalitarian, totalitarian in my process. I'm very much a consensus leader. I'll make the final call, executive call when need be, when there's a stalemate or we can't move forward. But they understand that their voice matters. And I consider very sincerely what they're saying. 32:22 - We were a good organization when I started. We had gone from good to great. Right now it's gone from great to excellent. How do we go to that very next tier, right? Top, top, top tier. And I knew then we needed to have someone in the role of chief of staff that can help not only the executive management team with our strategic work and some of the day-to-day blocking and tackling, but most importantly get more mileage out of that middle-level sort of that we call it an organizational management team.
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    41 m
  • Mastering Your Path in Sales and Leadership with David Mattson
    May 7 2024
    Dive into an electrifying chat with CEO David Mattson of Sandler Training on The Better People Podcast. In this episode, we uncover the fusion of potent leadership, savvy sales strategies, and the art of personal career cultivation. Captivating stories and razor-sharp insights make this a playbook for anyone hungry to excel.Here are a few of the topics we’ll discuss on this episode of Better People Podcast:Career progression requires personal drive.Effective leaders tailor communication styles.Building business & team growth go hand-in-hand.Honing your craft is essential for leaders.The power of self-awareness in leadership.Resources:Sandler Training MidAtlantic Employers’ Association (MEA)Connect with David Mattson:LinkedInConnect with our host, Holly DePalmaLinkedInQuotables:06:35 - And so to me it was how do you build a business that's scalable and bring good people around you that you don't have to quote unquote babysit and, and let it run? And that's what I did. And so we've, since 2012, I think we've gone, we've grown almost 30 times, and that's how much we've grown in that amount of time by letting people do what they should be doing and staying out of the way, to be honest.07:26 - I believe you should create a plan. Then you should create the positions that are necessary to fulfill that plan. The third thing that you should do is go find the right people. I think the big mistakes that leaders make is they look at their current people and say, where would they fit? I think that's a huge mistake. And that actually helped me because, you know, once you develop the plan and figure out, okay, well these are the positions that I need to actually fulfill it, then it became very apparent that I had some people already that would be great. And I had huge, huge holes. And so my current structure would be, you know, we have a whole group that supports our channel. 15:57 - Holly: what do you do in your interviewing process to make sure that you know, that right steps to vet your search process is followed through? Because one of the things I love about Sandler, and I have taken Sandler is process. I'm bad at process. So putting one in place can be really helpful.David: So for us, I use the search model, right? I do use the skills and I'm going through those, those questions I do assess. So I assess early, you know, I don't, I'm a big believer in looking below the iceberg in that I am a big believer in having multiple people interview. Yep. However, multiple interviews without a good pre-brief and debrief is worthless. So if you're not gonna share information, like, okay, Holly, here are the two or three areas that I think maybe an issue, but I didn't uncover enough, you should pick up on that topic. If I don't tell you that, you're gonna ask the same questions that I asked. Right? And we're all gonna fall in love for the same reasons. And if it's, it's an important job, I like to fly in and take, if they're, they have a partner or spouse, I'll take them all to dinner because I learn more there. Then I learned anywhere.28:34 - When you're doing these guardrails, like, well, what did you do well? Like, what went well? Right? What could we do more of? Right? And then we have the other one is, what would you do differently? What would you do differently? So it's more better. What could you have done better? What could you do more of? And what would you have done differently? If you ask those questions on all the scenarios, people learn very, very quickly. And they self-discover. I think when you tell them all the time, this is what you need to do different, better, whatever. They don't, they don't, it doesn't absorb, it doesn't kick in. And then you always get frustrated as a leader because that person's doing the exact same thing you just told 'em not to do last month, but that's because they were listening to you, your voice versus, well, what would you have done differently? Well, I would've done this differently. I guess what they would've, they're not gonna do that again because their ears heard what their mouth said. And it's their idea. People never argue with their own data and guardrails. Allow them to have their own data and not for you to micromanage them.31:51 - That's something that takes years to learn, right? And normally we've making all the mistakes. I think the first thing that we have to do is not lead by ego. You really have to leave your ego, you know, in the other room or in the car, or wherever you're gonna leave it. But I think most people are leading by that ego, but also telling them indirectly without knowing actually doing it, that telling them how great they were as a leader, you know, this is what I used to do, this is what I would do. To me, I've always learned that I would always take time. Like if there was an issue, like for whatever thing, it just didn't go well. I, I always look things at buckets. So my behavioral style is I'm a bucket guy, so I look at it in ...
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    52 m
  • Culture in the C-Suite: A CEO's Take on Engaging Workplaces with Kevin Robins
    Apr 30 2024
    In this episode, Holly DePalma kicks of a shift in perspective as we hear from guest CEO Kevin Robins. Insightful monologues & real-life leadership lessons make up this candid chat on reinventing workplace culture, building successful teams, and making sure everyone is on board and not left at the station. Here are a few topics we’ll discuss on this episode of Better People Podcast:CEO’s perspective on workplace culture.Culture as a business growth driver.Workplace flexibility and trust in employees.Culture fit is crucial in the recruiting process.Resources:MidAtlantic Employers’ Association (MEA)Connect with Kevin Robins:LinkedInConnect with the host, Holly DePalma:LinkedInQuotables:21:21- And that's what I say all the time when people ask about why are you successful, I say because I have a great team. My job's easy I just, I'm here to support. And I think that's how real leaders and real culture people think about it because you know whatever that saying is culture eats strategy. You know it's true If you get the culture right you know things happen.18:31 - I don't like babysitting people, but I also, when I trust people, I want them to live the lives they wanna live and do the job. And you know, a lot of talks out there about hybrid and virtual, I think it's about flexibility and doing your job. You know, I used to, in high school, I was a painter, I painted, that was the way I made money in high school. Go paint, you know, schools, buildings, whatever. And my approach was work as hard as I can for five hours and do what someone else does an eight hours so I can just take the rest of the day off. And like for someone it doesn't appreciate that but says, no, I want you to be here eight hours, so go slower. I thought that was the stupidest thing I've ever heard of. So I kind of, I think is a vibe I always have like, work hard, play hard, like do your job, do what's expected, meet your goals, and then do what you wanna do. And I think that makes for healthy employees, healthy members, members get that vibe too.16:47 - Holly: So you know, kind of share what are things that you wish you could do but you can't do or what would you like to do? But the smaller organization is inhibiting the opportunity. You mentioned earlier we couldn't go too fast with change. But is there something you wish you could do that you feel you used to feel empowered to do and you don't feel that you can do here?Kevin: Well I think the biggest thing would be budgets and how much we spend on sales and marketing versus another organization, you know, a larger organization. I think we have the same commitment to providing excellent service and relationships as any organization does. I think that's also part of being a nonprofit association. You know, it's about the membership. You know, I wish, the thing my wish, like we did better, that I did better was bringing new members on. Because I think what we do is amazing and we bring 60 to 80 new members a year. I wish it was 150.09:30 - So I think, you know, I was just talking to a CEO before this and I think our past always informs our future. And so I think to understand my feelings on change, I kind of have to go back 30 years when I left the law firm and joined this company called SCI came from a very large law firm. We did things that lawyers do, very structured, went to this company that I was a client, but I didn't really know too much about them. And when I got there, they were in the midst of a reinvention, which I didn't know what that word meant, but it meant that they were changing their whole organization. But it was around the business is why they were doing it. And I came, you know, spent 15 years there and realized every year we did a reinvention because that's what we do. But, you know, to be, to come from the outside into an experience where everything's up for grabs, where the organization, the people are moving, it's changing, was very hard for the first year.20:00 - We're doing so many cool things in this region with companies that are using culture to kind of get every, get through the generational transfer that's happening out there. And I think it's awesome, but you have to work it. It's not just gonna happen. You just can't. I just talking to somebody, you can't tell people you have to talk to people, which means you gotta just, you have to listen and kind of figure out what's important to people and but also make sure they know what's important to you. And then I think you create a two-way relationship.
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    23 m
  • Work Culture Wins: Insights from Bookminders' CEO Jessica Minkus
    Apr 23 2024

    Join us as Bookminders CEO Jessica Minkus shares her journey from staff accountant to head honcho, and spills the secret sauce behind their flexible, remote work culture. Discover how an employee-centric approach supercharged their growth, learn about team advisors' impact, and get inspired to enhance your company's culture.


    Here are a few topics we’ll discuss on this episode of Better People Podcast:


    • Home-based workers from start.
    • Emphasis on employee-centric culture.
    • Structured growth through internal promotion.
    • Evolving with technology and remote demands.
    • Creating a non-competitive work environment.


    Resources:

    • Bookminders
    • MidAtlantic Employers’ Association (MEA)


    Connect with Jessica Minkus:

    • LinkedIn


    Connect with Margaret Uhrich:

    • LinkedIn


    Quotables:

    • 9:38 - We couldn't expand the way we wanted to because we didn't have the number of employees needed, right? And so, we needed to be able to support the growth. We only promote from within at Bookminders. And because our employees want to work part-time, they typically don't wanna transition into a full-time management role, you know, a role on the leadership team if that means full-time. So I was thinking about all, where we were as an organization, the stressors that we were going to have, and realized we need more support for our accountants out there.
    • 16:47 - You know, being in a remote environment, you're by yourself in your office at home, right? And having a group that you're meeting with where you're getting to know each other, you're feeling comfortable, you know, we foster an environment where we want feedback and it's very important to our culture that we get that. But this just gives them another different type of outlet where they're with their peers, they're having like their water cooler moments in a virtual environment.
    • 17:43 - We have gotten great feedback. It's really heartwarming. One of our employees that have been here over 10 years is on a team with someone less than 10 years. And she was skeptical and she came out and she's like, this was the best thing that we've done for the organization and supporting the employees. They feel connected.
    • 18:53 - I guess the thing that I wasn't sure of was how quick the buy-in was going to be. And it was very quick and the positive feelings and words have, like, it was so much quicker than I thought it was going to be. And I was not expecting every person that we went to ask if they wanted to be a team advisor to say yes, but like their faces lit up, like, absolutely. And so it's, it's gone really well and much faster than I thought it would.
    • 07:04 - It's a lifestyle. I mean, everyone I think should know by now. Like, people like working from home, they like having the flexibility, they like the supported autonomy and everyone's trying to navigate that. But if you're giving that, you know, if you have that structure and you're providing the support, you know, our employees, they love doing their job. They could not imagine going back to a 9 to 5 desk job.
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    26 m
  • Cultivating Culture: F&M Trust's Employee Engagement Journey with Dr. Karen Carmack
    Jan 31 2024

    Dive into the incredible transformation of F&M Trust with Dr. Karen Carmack, as she unravels their path from low morale to record earnings through a robust employee engagement strategy. Discover the power of listening, strategic initiatives, and transparent leadership in propelling organizational success.


    Here are a few of the topics we’ll discuss on this episode of Better People Podcast:


    • Impact of voice on employee morale.
    • The strategic plan led to an engagement initiative.
    • Surveys shed light on cultural shifts.
    • Leadership training drives improvement.
    • Financial success is tied to engagement.


    Resources:

    • F&M Trust
    • MidAtlantic Employers’ Association (MEA)


    Connect with Dr. Karen Carmack:

    • LinkedIn


    Connect with our host, Holly DePalma

    • LinkedIn


    Quotables:

    • 3:33 - Well, prior to that time, we weren't doing any kind of assessments. We were experiencing turnover, and we were experiencing turnover of more of our key personnel, which was concerning. We were also getting feedback, and you can just feel it in an organization. It becomes palpable that, you know, employees are dissatisfied. And it wasn't a very good feeling. So we were trying to figure out what we can do to improve that. And that's why this focus on employee engagement got on the board. I think initially, you know, we were thinking about, okay, let's find out what satisfies our employees. But I think as we work through it, we took it in a whole different direction, which really had a broader impact on the organization.
    • 6:26 - And once I got the charge, I thought, okay, all right. Who needs to be involved with this? Obviously, I was thinking we needed some broad perspectives and also broad representation from within the organization. So what I did is I looked at our employee base and I said, okay, we need the different geographies of our organization represented. We need different levels of hierarchy within the organization and different departmental representation. So I ended up through that process identifying an initial group of 14 employees that I tapped and asked if they would be willing to jump into this with me.
    • 14:13 - There were initially, and maybe there's pockets of it today, but initially I think people were wondering, are they really serious? Do they really want our true opinions around what's going on? I think there was a little bit of skepticism initially, but thankfully they took the plunge with us and gave us some feedback.
    • 23:43 - We were just a couple of points away from where we would wanna be there. I can't say that was the way it was for the first survey. Our scores weren't all that great that first year, but that in itself was a gift because it gave us all the feedback that we needed to do all the things that we've done over these years. But the true bright spot within all of it has been our leader engagement survey and the scores that we've had within it, because that first year that we did it, we saw a need for improvement.
    • 34:48 - And so, you know, the beauty with all of this in parallel that I haven't talked about yet is that our financial results have also improved significantly. We've had record earnings during this period of time. You know whether you can completely correlate it to this effort entirely, you know, there probably are other factors, but I firmly believe that everything that we've been doing to get employees aligned with the culture, aligned with the mission engaged, and getting that discretionary effort has helped us reach some of the goals that we have and blown some others out of the water.
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    39 m