There is ample evidence suggesting that a happy workforce can help a business increase productivity and innovation and reduce turnover and absenteeism. Additionally, happy people tend to live longer than unhappy people and are full of hope.

But striving for a state of happiness and building on it can be a tall order. In fact, Dr. Alphonsus Obayuwana, a longtime leader in the happiness space, argues that to increase happiness for yourself, you must first find a way to measure it. And he has done just that.

In his book The Happiness Formula: A Scientific, Groundbreaking Approach to Happiness and Personal Fulfillment, Dr. Obayuwana lays out a simple but groundbreaking equation for measuring happiness: hope divided by hunger equals happiness. The formula not only offers individuals a demonstrated way to self-assess their levels of fulfillment but provides happiness seekers with a proven routine for achieving and sustaining a flourishing life.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Dr. Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.

There are many attributes of great leaders, including the ability to motivate and inspire, make decisive decisions under pressure, show empathy, drive innovation, and build a trustworthy and respectful work environment.

But there’s another key trait that largely goes overlooked: The willingness to embrace vulnerability. In fact, by letting their guard down and acknowledging their fears and weaknesses, the best leaders come across as more relatable and human, and that can lead to personal growth, stronger relationships, greater trust with staff, and the courage to take risks.

But while vulnerability is viewed as a strength and should be embraced by workers at every level of an organization, it does require a leap of faith and belief in oneself, as well as the confidence to work through one’s emotions for the greater good.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.

Good Stuff Partners, a purpose-driven brand and communication agency, is emphatic when it comes to its approach to business: If you don’t stand for something, you’ll fall for anything. That clear-as-day purpose, as well as the agency’s authentic belief that you’re only as good as the company you keep, is deeply rooted throughout the business. The Certified B. Corp doesn’t just talk a good game about being purposeful and helping clients make a positive difference in the world, it confidently walks the walk.

In fact, Good Stuff Partners isn’t afraid to turn away clients if their values aren’t aligned with the agency’s. They work with and promote brands they genuinely believe in and that can make life better for people, animals, and the planet. That purpose-led mindset extends to the talent they hire and grow, the quality of its work, the communities they serve, and its commitment to giving back.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.