Why should we invest in our personal brand?

The perfect guest to join me in talking about this is profit strategist, Jo Simpson. Since setting up her business consultancy and accounts practice in 2002, she has helped hundreds of entrepreneurs create and scale their businesses.

Jo’s passion is to support ambitious entrepreneurs in building businesses that are profitable while living a life they love. As an accredited Profit First Professional and multiple business owner, she has taken all of her knowledge and expertise to create a range of courses, a membership, and a bespoke mastermind, which launched into the online world in 2016 as the Financial Growth Academy.

Jo’s mission is simple: she wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.

We’ll cover all the details on why it is so important to invest in your branding early on and all the way through your entrepreneurial journey, how to make yourself stand out and be distinctive and how you can invest in your professional profile even on a tight budget.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jo:

Instagram: https://www.instagram.com/financialgrowthacademyuk/?hl=en

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How can we use AI to help raise our professional profile?

To join me in discussing all things AI is Athena Todd. With over 16 years of cross-cultural expertise, Athena has become a trusted advisor for esteemed organisations worldwide. She blends Eastern and Western perspectives, providing clarity and strategic insights that have increased companies' ROI by 50%.

As the co-founder of Launch Lab Academy in 2018, she has trained over 1,000 new coaches globally by integrating AI-powered marketing strategies that save 60% of their time. Athena's journey as an expat entrepreneur showcases her ability to surpass limited resources and create a personal brand that attracts rare opportunities.

We’re going to explore different AI tools which can aid you in building your professional profile, discuss how to use them strategically, and what the future of AI and personal branding looks like.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Athena:

LinkedIn: https://www.linkedin.com/in/athenatodd/

Email: findme@athenatodd.com

Website: https://www.launchlabhub.com/home

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

What is a mastermind group?

Kate Hargreaves has joined me to discuss just that. Kate is Founder and CEO of Mosaic Partners; the “go to” Leadership Development Consulting Practice in the North East.

Kate is a highly regarded organisation development practitioner, executive coach, team coach and management consultant with over two decades of experience developing leaders, helping to shape positive cultures, and building internal OD and coaching capability across a wide range of sectors and industries.

A passionate advocate of transformational leadership development activity; having led, facilitated, and engaged in countless peer learning sets over the years, Kate joins me to share her thoughts and experiences of “masterminding” and how this approach can be massively beneficial in developing leadership and entrepreneurial capability in all sorts of contexts.

We’ll explore the practicalities of establishing and managing a mastermind group, share some of our favourite experiences from participating in one, and discuss strategies to ensure it benefits all members.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Kate:

LinkedIn: https://www.linkedin.com/in/katehargreaves5/

Website: https://www.mosaicpartners.co.uk/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

What’s behind the closed doors of being an entrepreneur?

Matt Jones is back on the show to discuss how he’s answering this question in his new podcast; The Rebel Lion.

As Founder and CEO of Rebel Lion Advertising, Matt is spearheading an ambitious acquisition journey to become the largest independent agency group in the UK. This will be the second time he has delivered on his aim, having sold S3 Advertising in a management buyout in 2019. A multi award-winning entrepreneur, Matt has won several national awards for both himself and his businesses.

Matt is passionate about breaking the stigma around men’s mental health and talks openly about his journey as an entrepreneur finding his purpose.

In this episode, Matt shares why he thinks it is important to share the nitty gritty stories of entrepreneurship on his podcast and we delve into some of the challenges he’s faced whilst growing his business, and simultaneously growing his profile. Topics we cover include imposter syndrome, dealing with social media trolls, being resilient and much more.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/mattjonesceo/

Podcast: https://podcasts.apple.com/gb/podcast/the-rebel-lion/id1755364006

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

031: Inside the Dragons’ Den with Matt Jones

What is your North Star and why is it important to have one?

In this episode, Will Polston is joining me to discuss just that. Will is a best-selling author, entrepreneur, award-winning business strategist and performance coach who leverages his personal journey from a successful yet unfulfilled broker now empowering ambitious individuals to master their mindset and live a life they love.

As a highly qualified and experienced coach and internationally recognised speaker, Will’s deep understanding of the challenges faced by others allows him to provide invaluable guidance towards achieving a fulfilling life.

Will has grown his profile using a myriad of different techniques. We discuss how he’s done this, including TEDx talks, social media, building habits, networking events and dinners he’s hosted all of which has raised his profile. We also talk about how to create habits and stick to them, all whilst having your North Star to guide you.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Will:

Website: https://willpolston.com/

Podcast: https://link.chtbl.com/mihwwp

Book: http://northstarthinking.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

Will's TEDx talk: https://www.youtube.com/watch?v=fEHlSiFxmBI&t

037: Becoming a Viral Sensation with Jo Hutton

Want to know how to be a guest on Diary of a CEO?

In this episode, I’m excited to have Daniel Priestley join me to share his experiences of being a podcast guest. After starring on some of the biggest podcasts in the world, he might just know what he’s talking about.

Daniel is a serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. He is the founder of Dent Global, an accelerator and venture studio with offices in the UK, Australia and Canada. He’s the cofounder of ScoreApp, AI powered marketing software with clients in over 150 countries. Daniel has won entrepreneur of the year and scale up of the year awards and regularly gives talks for growing businesses.

Daniel shares his concept of the podcast pyramid and how you can move up the tiers. He also, of course, shares all the details from his appearance on Diary of a CEO and lets us in on how Steven Bartlett does his thing.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Daniel:

LinkedIn: https://www.linkedin.com/in/danielpriestley/

Books: https://danielpriestley.com/daniel-priestley-books/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

012: The Power of Podcasting with Jason Graystone

030: Personal Branding Decoded with Ash Jones

Are you struggling with what to include in your partnership pitch to make it stand out from the crowd?

In this episode, I’m joined by Topher Morrison. Topher is the founder of Personofi, a firm that specialises in brand messaging for small business owners. He is the author of 4 best-selling books and was voted one of the top 10 business speakers in Tampa Bay. In 2017, he was one of 3 finalists for Business Leader of the Year through the Greater Tampa Chamber of Commerce.

We’re talking about all things partnership pitches with Topher’s expert advice on making your pitches bold and unforgettable. He covers what to include in your pitch, what not to include, and which platforms are best to pitch them on. He also shares an example of when one of his partnership pitches became an impressive success.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Topher:

Website: https://www.tophermorrison.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Imposter syndrome is something many of us encounter at various points in our professional journeys. But how can we manage it, so it doesn’t hinder our success?

In this episode, I’m joined by Jude Daunt to talk about getting past imposter syndrome. Jude is the founder of the Unbreakable Mindset®. A methodology that transforms clients' mindsets, allowing them to remove the constraints and mental barriers for them to get out of their own way and thrive.

Jude has spent over a decade working 1-1 with clients that include entrepreneurs, CEOs, Olympic athletes and Celebrities. She is now sharing her work by allowing others to become certified accredited Life Coaches in the Unbreakable Mindset® Academy.

Jude opens up about her own experiences with imposter syndrome and shares practical strategies to get through it. She provides real-life examples of how imposter syndrome has impacted her and offers valuable advice on overcoming it. She also explores how to conquer limiting beliefs and thrive in our personal and professional lives.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jude:

Instagram: https://www.instagram.com/judedauntcoaching?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Activated Mindset: www.activatedmindset.co.uk

Podcast: https://podcasts.apple.com/gb/podcast/unbreakable-mindset/id1596772010

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

030: Personal Branding Decoded with Ash Jones