• Beyond The Cart: an eCommerce Growth Podcast

  • De: Veena
  • Podcast

Beyond The Cart: an eCommerce Growth Podcast

De: Veena
  • Resumen

  • Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing. Biteable size content. Each episode is less than 20 mins From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond. Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life. The only podcast to help both DTC brands and Amazon resellers. No Fluff, No B.S. You’d have really wanted this Podcast sooner than l
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Episodios
  • TikTok Shop: Everything You Need To Know To Start Selling on TikTok Shop
    Jul 25 2024

    In this episode I chat with Danil, CEO of Insense.Pro all about TikTok Shop.

    - Top tips when setting up TikTok Shop

    - How to be profitable on TikTok Shop?

    - What is influencer affiliate on TikTok Shop?

    - How to be profitable on TikTok Shop?

    If you need help in setting up and monetizing TikTok Shop you can contact us: hello@digitalstreetau.com

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    18 m
  • Episode: 4 Profit: The Only Metric That Really Matters
    Jul 12 2024

    Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.

    In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:

    - Contribution margin

    - How to measure paid ads, inventory

    - How sales & seasonality can impact contribution margin

    This is one episode you wouldn't want to miss.

    Getting those numbers right especially in the current economic scenario are more critical than ever.

    Connect with Carla LinkedIn

    Connect with Veena (Host of the show) LinkedIn

    Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/

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    22 m
  • Episode:3 Is UGC dead?
    Jul 4 2024

    Is User-Generated-Content Dead? PART:1

    In this episode my guest, Danil Saliukov, co-founder of Insense and I deep dive in to the ever-evolving landscape of UGC and it's continued relevance.


    From helping in decrease CAC (Cost per acquisition) and building trust and loyalty UGC has evolved to the next level in 2024.

    Tune in to get valuable insights on how to drive engagement and build trust with authentic user content.

    Key Takeaways:

    • The power of user-generated content in e-commerce.
    • Leveraging whitelisting ads
    • How to hire influencers?
    • Should you hire a content creator in-house?

    • Important Links https://insense.pro/

      https://www.digitalstreetau.com/https://www.digitalstreetau.com/


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    22 m

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