In today’s episode, I am joined by Roy Strom, Big Law reporter and columnist at Bloomberg Law. Roy shares his journey into legal journalism, the complexities of reporting on the legal industry, and the unique challenges faced by large law firms in today's market.

The conversation explores the business dynamics of law firms, the influence of AI, and the evolving role of legal professionals in managing firm strategy and profitability. This episode is packed with insights for attorneys navigating their careers in large law firms, especially those interested in understanding how journalists covering the legal industry approach their subject.

At a Glance:

• 00:00 - 00:00:51 - Introduction and overview of the episode’s focus on Big Law and media coverage

• 00:51 - 02:26 - Roy Strom’s background and his journey into legal journalism

• 02:26 - 06:19 - Roy’s early career aspirations and transition from sports journalism to legal reporting

• 06:19 - 08:07 - Similarities between covering the legal industry and sports

• 08:07 - 13:50 - How the legal market and law firms are unique in the business market

• 13:50 - 16:01 - How change has or hasn’t accelerated in law firms due to external pressures

• 16:01 - 22:01 - Shifts in compensation models and the impact on law firm culture and partner dynamics

• 22:01 - 25:19 - The growing divide within the legal industry and the role of business of law professionals

• 25:19 - 35:31 - Challenges in covering the legal industry from a journalistic perspective

• 35:31 - 40:21 - Current trends in legal journalism, including the focus on AI

• 40:21 - 42:32 - Roy Strom’s thoughts on what’s ahead for Big Law in 2024 and beyond

• 42:32 - 43:05 - Closing remarks and where to find more of Roy’s work
  
  

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Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.

For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Roy Strom
rstrom@bloombergindustry.com

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast

In today’s episode, I discuss the essential strategies for lawyers in large law firms to stand out and succeed. The key areas I cover include delivering practical solutions, understanding the intersection of legal and business needs, admitting knowledge gaps, staying responsive, and maintaining a professional demeanor.

At a Glance:

• 00:00-01:00 Introduction and overview of the episode’s focus on practical solutions for lawyers

• 01:00-02:02 The importance of offering practical solutions to complex problems

• 02:02-05:12 Understanding and integrating client business needs into legal advice

• 05:12-07:02 The value of admitting what you don't know and a willingness to learn

• 07:02-09:00 The importance of responsiveness and communication in managing client relationships

• 09:00-10:09 Why being a respectful and collegial lawyer matters for your reputation
  
  

Rate, Review, & Follow on Apple Podcasts & Spotify

Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.

For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast

In today’s episode, I focus on the real challenges you face as a lawyer trying to build your personal brand in a large law firm. While these firms spend a lot on marketing and business development, those efforts are usually aimed at promoting the firm, not you. I break down why this happens and what you can do about it. From making the most of LinkedIn to finding your own publishing and speaking opportunities, I offer specific steps you can take to stand out in a crowded field.

At a Glance:

• 00:00-01:20 Introduction and overview of the challenges in personal branding within big law

• 01:20-02:20 Limited support from law firms' marketing and business development departments for individual lawyers.

• 02:20-03:12 The impact of high turnover in law firm marketing teams post-COVID.

• 03:12-04:29 Why law firms focus on their brand over individual attorneys.

• 04:29-06:01 Comparing law firm marketing budgets with other industries and their impact on individual marketing.

• 06:01-07:17 The inefficacy of traditional law firm marketing channels like event sponsorships.

• 07:17-08:39 The underutilization of modern marketing tools like podcasting and LinkedIn in law firms.

• 08:39-09:45 How senior partners dominate marketing resources, leaving junior lawyers behind.

• 09:45-10:50 Practical steps for enhancing LinkedIn profiles and online presence.

• 10:50-13:13 The value of seeking external publishing and speaking opportunities.

• 13:13-14:48 Importance of having a concise professional pitch ready at all times.
  
  

Rate, Review, & Follow on Apple Podcasts & Spotify

Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.

For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast