Episodios

  • Why focusing on Ideal Customer Avatars Can Hurt Small Businesses

    Why focusing on Ideal Customer Avatars Can Hurt Small Businesses
    Apr 4 2022
    If you have taken any kind of business or marketing class, the experts often get you to define your ideal client avatar before you have even sold anything. Let's look at how that can prevent you from ever launching your business with ease.
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    7 m
  • Permission to Create Profit for Business Owners in Late Stage Capitalism

    Permission to Create Profit for Business Owners in Late Stage Capitalism
    Apr 4 2022
    One of the most common struggles I see in business owners is needing to make money while actively trying to find ways to deconstruct late stage colonial capitalism. Let's look at how we can participate in this journey while also make sure our family is fed and we have a roof over our heads.
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    13 m